Mobile App Development

Mobile applications or "mobile apps" are what truly drive the popularity of smartphones. These tiny programs make smartphones and tablets very useful for people, giving them all kinds of tools to do things they never imagined before and yet suddenly somehow can’t do without. Your own mobile app can make your business equally indispensable for your customers’ everyday lives, too.

Mobile App Download Statistics

Mobile App Download Statistics

Source: Gartner

Different types of mobile apps

For many people, mobile devices are more than just a phone or a navigation aid, they are an intimate part of their lives. The first thing they do in the morning and the last thing they do before going to sleep, and everything they do in between depends on their smartphone or tablet. It is not just a constant companion, it’s an intimate part of themselves, an extension of their mind, and your business can be there, too. That is a marketing and relationship tool without equal.

If you don't believe us, just ask someone if you can borrow their iPhone...and watch them hesitate!

There are various types of mobile apps out there, the general categories are:

  • Portals - disseminating information usually from another source, i.e. Mashable, Yahoo Weather, and CNN
  • Common Utiliities - One trick pony used often, i.e. camera, calculator
  • Occasional Utilities - Used for a specific need or occasion, i.e.KAYAK or yelp
  • Interactive Entertainment  - Allows you to interface with other people, i.e. facebook, twitter
  • Games - Also falls under Entertainment but is usually more introspective, i.e. angry birds, candy crush
  • Entertainment - Specifically for Entertainment, i.e. Pandora, Spotify, Netflix, Hulu
  • Distribution - This can vary but it's essentially away to distribute their services or product, i.e. Netflix, Hulu
  • Notification - Alerts you vs. you looking for information, i.e. Amber Alert, Flash Flood warnings
  • Communication - Communicating with others, i.e. facebook messaging, Skype, etc.
  • Productivity - Getting things done, i.e. checklist, siri, calendar, email
  • Shopping - Buy from us, i.e. Groupon, Amazon

Some apps cross over various categories, i.e. Netflix can be a Portal app as well as an Entertainment or Distribution app.

Native, Mobil Web (HTML), and Hybrid Apps - which one is best?

There are generally three ways to build a mobile app:

Native Apps
Native apps are programmed in the proprietary language of the mobile device they’re designed for, which makes them ideally suited for that device. The problem is, they’re not suited for any other device (and sometimes not even for updated versions of the same device), so you have to have them programmed separately for each device. The benefit is that you can better control the user experience and they provide greater flexibilty in what can be built.  Native apps can be housed completely on the phone and do not always require an Internet connection.

Hybrid Apps
Hybrid apps can be built using common frameworks that allows that app to be compiled for various devices. This allows you to leverage one code based (with minor differences) across various devices.  We can utliize native components where they are needed and then device neutral code in other areas.  The drawback is that you have less control of the user experience and they sometimes require more processing power from the phone.

HTML5 Apps
HTML5 apps are broadly compatible, as they are web based and will usually work on any device.  They are web based so they do require an always-on Internet connection.  The speed of the app is limited by your Internet speed and HTML5 apps can be a bit sluggish but are sometimes more cost effective to build.


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