Google has repeatedly said that buying links is a bad idea for search engine optimization (SEO), but whenever a link vendor network gets penalized, it seems to take everyone by surprise. In this recent update (March 2013), Google went after a large link network, SAPE Links by Russian company Sapient Solutions.
If you are wondering why you aren't getting the number of calls or leads you are expecting it may be because you are still selling in a way that isn't connecting with people.
We realize you don't have unlimited budgets or budgets that compare to large companies who spend millions of dollars researching their audience but we can learn from what larger companies do and disect their findings.
2012 has been a busy year for the search engines, especially for search giant Google. We have seen two larger, named updates from Google, as well as a number of smaller ones, each improving the way we optimize our websites for better longevity and better quality.