I’m kidding…you actually want to be very selective when creating a title for each page of your web site.

1. It has to be relevant to the page…Make sure all of your pages do not have the same title tag.

2. It helps users distinguish between browser windows or tabs.

3. It may or may not help Search Engines determine what your site is about, the content will end up speaking for itself.

So here are a few guidlines:

1. Google.com truncates the title tag in search results to 66 characters.

2. Yahoo.com truncates the title tag in search results to 68 characters.

3. Ask.com truncates the title tag in search results to 68 characters.

4. MSN.com truncates the title tag in search results to 66 characters.

So, better to be safe than sorry…keep it at 66 characters or less.  Get your keywords in there but don’t stuff it like a turkey!