Google announced on their blog that they had optimized the product search pages to be easier viewed on mobile devices.  You can now easily sort by price, rating, brand, or even online stores where the product is available.  Here’s a link to the the Google Blog post.

Sounds like a good plan for consumers.  When you are out and about at the store and you want to purchase an item, that’s the point where you need knowledge of the product:

1. Is it a quality product?

2. Is it being sold at a fair price?

3. Does it have good user reviews?

By allowing mobile users (specifically on iphone and Android, but available on other mobile devices) to be able to research products through an interface designed for mobility at the purchase point, Google helps keep information at the fingertips of the user.

Now, the question that is begging to be asked…Does having more information create an opportunity for the brick and mortar store to lose a sale?  Will Google let online e-tailers advertise on these pages?  Will Google develop location awareness and offer alternate retailers nearby to purchase the same product?

What do you all think?