Online video is becoming more and more prominent – mainly because it is getting much easier to do.  The technical barriers are being dropped and people are willing to put themselves out there.

Here are a few pros of using video to promote your business:

1. Your potential clients get a feel for you, how you talk, how you explain things, and who you are.

Are you witty? Boring? Arrogant? Kind? It’s hard to tell unless they can see your body language and hear your voice.

2. A 30 second quickie video testimonial holds more weight.

Leave it to human emotion but a video holds more weight and creates more credibility than a typed out, stick it in the bottom right corner of your web site type of customer quote.  Warranted?  Probably not, does it work?  Yes.

3. A picture is worth a 1,000 words, so video is worth 1,000,000?

Transferring knowledge, information, and emotion is easier done with video than typing out 10 pages on your blog.  People don’t have a lot of time, get them what they need and let them move on – they won’t read 20 pages – Unless you are a wicked writer or unless you want to be a writer.  Then go for it, you do what you need to do and people will appreciate it. At least some will.

4. Video can go viral much quickly than audio or text.

Just look at the DC Shoes YouTube video – as of this post, it has 5,721,716 views in 2 months.  It’s not easy to go viral…companies plan for it and do their best to create the right environment, but then someone shoots a video of their bridal party dancing in and they get 21,803,071 views in 1 month.

5. It’s easy to do now. You’ll be shocked how easy it is!

With a Flip UltraHD Pocket Camcorder and even the new iMovie 09 you can quickly shoot, edit, and upload into YouTube or your blog or web site within minutes.

A Bonus: Make some dough off your show!

Now you can even monetize your web site video if you get a lot of eyeballs.  Google is already betting that you’ll create some videos that will be shared millions of times, so they are going to keep watch and share the revenue with you.  How about that….

I know there are more reasons out there – why else would you like to see more video on web sites?