Search Engine Optimization is the process of gaining higher ranking in the result set of a Search Engine search.  Now for that to make sense, let’s do some defining of terms and processes.

Here’s the quick and dirty…

A Web site is born
You’ve just started a business and need to put your web site up.  Well, the first thing you will do is figure out your focus.  This usually comes from the products or services you sell, or the demographic of the clients you are servicing.

These are your keywords. Keywords define your site.  Now, sometimes keywords are setup in the META tags of a site, but sometimes the keywords are just generated from the content you’ve created.  Mostly likely, it’s the content that defines your site more so than the keywords.  Although, keywords are very important, so don’t neglect them.

A Search Engine finds out you exist
One way or another, A Search Engine will figure out you exist. You either submitted your site directly to an engine or you posted a comment in a blog with your URL…either way, the engine will see that there’s fresh meat out there and they will send their bots and spiders.

Bots and Spiders - no, that’s not my Halloween costume
Bots and Spiders are what Search Engines send through the Internet to scavenge your site.  These “Spiders” will “crawl the net” and index your content, and various other pieces of data.  They are the ones that check to see if content has been updated or not and will check your relevancy, etc.

Weights and Value
Each time a spider indexes your pages, they will rank you and provide a weight as to the value of your content.  This is the secret sauce for most Search Engines.  If you were to figure out what algorithms they use to figure out weights and value, you could trick them into putting you up top on any keyword you wanted.  It’s assumed that no one person at any company (Google, Yahoo, MSN), has that information; different departments share pieces of the algorithm so that it can’t be stolen.  In some cases, the Search Engine will also change this weighting system which may been after a change, that your site will jump up or drop down in rank just based on how they are looking at your site now.

A user is on the prowl
Now, we have a user on a Search Engine who puts in a keyword they are wanting to find a relevant site for. They type in their keywords and hit search, the Search Engine now goes through it’s database of indexed content and displays results for what they think is the most relevant web site to satisfy the users query.

This is based on data and content saved by the Spiders when they visited your site.

Now, the difference between SEO and SEM:

1. SEO is the process of making changes to your site so that the Spiders will give you a better weight and value based on what you’ve done internally. This means you’ll organically move up the Search Engine Results list.  When you think SEO, think slow, steady, and long-term.

2. SEM can sometimes include SEO, but mainly it’s the process of paying for clicks or “Pay Per Click (PPC)”, paid inclusion, or paid placement, where you are buying clicks. If you pay G
oogle, Yahoo, or MSN for a sponsored link…you’ll show up at the top or the right side but you’ll pay each time someone clicks on your link.

In some people’s definition, SEM can also mean Search Engine Marketer, which is a person or group that provides Search Engine Optimization (Organic), Pay Per Click Management, Social Media Optimization, and other Internet Marketing Techniques.

Hopefully you learned something…we’d love to get your comments!

Cheers,

Arif Gangji
Neon Rain Interactive
www.neonrain.com
Web Design - Application Development - SEO SMO SEM - Email Marketing

I’m kidding…you actually want to be very selective when creating a title for each page of your web site.

1. It has to be relevant to the page…Make sure all of your pages do not have the same title tag.

2. It helps users distinguish between browser windows or tabs.

3. It may or may not help Search Engines determine what your site is about, the content will end up speaking for itself.

So here are a few guidlines:

1. Google.com truncates the title tag in search results to 66 characters.

2. Yahoo.com truncates the title tag in search results to 68 characters.

3. Ask.com truncates the title tag in search results to 68 characters.

4. MSN.com truncates the title tag in search results to 66 characters.

So, better to be safe than sorry…keep it at 66 characters or less.  Get your keywords in there but don’t stuff it like a turkey!

So, We have been working on a new product over the last 8 months and it’s going to launch on Tuesday, October 28th, 2008 at 12 noon (MST)!

Here’s the skinny, since someone already leaked info anyway, we have been doing a lot of Search Engine Optimization, Social Media Optimization, and plain Internet Marketing and we’ve been seeing some FANTASTIC success.

The problem is that we end up gaining a lot of clients that have already been through the wringer and truthfully “screwed” by other SEMs (not all SEMs use black hat techniques, just some - shame on them).

We decided that yes, we can grow our SEO/SMO Marketshare but we would have to grow our core group to handle the additional load - that’s fine but it doesn’t fit our business model, so instead we decided to create an Education Course called “Serious Internet Marketing.”  In this course we are actually using the same tools that we use to train in-house and selling licenses to other Web Developers, SEMs (Search Engine Marketers), Business owners, Marketers, etc. so that they can do the following:

1. Educate themselves so they do not fall into the lure of evil SEMs

2. Know what to look for in a Good SEM so that they can distinguish the reputable SEMs out there.

3. Increase their knowledge of verbiage, tactics, what’s good, what’s bad, etc.

4. Even start doing Internet Marketing themselves.  There are a lot of startups that can use this information but can’t afford to hire someone to do it.  Our course will go step by step (including videos).

Our only hesitancy is that we did not want to upset Development companies with these insider secrets being available to the public, so we are limiting the number of licenses to this course by State.  This way, the market will not be saturated but we can still help educate and give a small number of businesses and edge in the Internet Marketing game.

300 licenses per State…that’s it, 300 in each State and that State gets cut off from anyone else purchasing the course.

Serious Internet Marketing - A Web Development Insider Shares their Internet Marketing tactics - 300 licenses per State, opening on 10/28/2008 at 12 noon MST.

Stay tuned…