Neon Rain Interactive

Google Analytics Professional Services

Knowledge has no power unless acted upon.
Is your business acting wisely in this slow economy?

When seeking increased qualified leads through online marketing efforts, how do you track return on investement?

Web site traffic data is only valuable when you can understand its source, flow, and conversion. Neon Rain specializes in the implementation and analysis of Google Analytics' data. We can then use that data to recommend changes to your online strategy, web site content, landing pages, and email marketing campaigns.

Without tracking your traffic patterns when you've changed your marketing strategy, how do you know if you are spending each marketing dollar wisely?

We use Google Analytics to help you figure out what changes need to be made to your site to increase usability, what advertising campgaigns and landing pages are making you the most money, and what the weak links currently exist in your web site that may be causing you to lose leads or revenue.

Monitor and act on your data...your competition is.

Track ROI on advertising campaigns

Web, Print, Email - it's all trackable. Focus your dollars on campaigns that will generate revenue and in a slow economy cut back on or eliminate campgaigns that are running your bu dget dry. Use Analytics to distinguish between the stud and the dud.

Track peak visit and purchase times

Some clients have peak visit times or peak purchase times. Use that information to target press release distribution, email newsletters, and even web site maintenance.

Track common exit pages

Web sites are like funnels, visitors comes in and you want them to end up performing a specific action. Track discrepencies in the flow by watching where visitors are exiting. They may be pre-maturely exiting because there is an issue with the site.

Track visitor referral sources

Do you have banner ads or affiliate marketing ads on external sites? Are your visitors coming from organic searches or Adwords? Use Analytics to track referral sources.

Enterprise level scalability

Harness the Global power of Google for your own web site. Google hosts the Analytics application on the same class of servers and same data centers that host their search results.

Advanced Segmentation

Advanced Segmentation makes it easy to isolate and analyze subsets of traffic with filters.

Custom Reporting

Create, save, and edit reports with the metrics you choose using a drag and drop interface. Once created, the reports can be shared with others as well.

Motion Charts

Sophisticated multi-dimensional analysis for most reports. Compare multiple metrics visually over time to discove r data relationships that would otherwise be difficult to see in traditional reports.

Feature Rich

Advanced Segmentation, Motion Charts, Customized Reporting, Keyword and Campgaign Comparison, AdWords Integration, Ecommerce Tracking, Funnel Visualization , Site Overlay, and Geo-Targeting are just a few of the reasons we use Google Analytics.

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