Google has repeatedly said that buying links is a bad idea for search engine optimization (SEO), but whenever a link vendor network gets penalized, it seems to take everyone by surprise. In this recent update (March 2013), Google went after a large link network, SAPE Links by Russian company Sapient Solutions.
If you are wondering why you aren't getting the number of calls or leads you are expecting it may be because you are still selling in a way that isn't connecting with people.
We realize you don't have unlimited budgets or budgets that compare to large companies who spend millions of dollars researching their audience but we can learn from what larger companies do and disect their findings.
For the first time the SEO company you choose can actually hurt you. In the past SEO firms could use any strategy they wanted. Black hat SEO, Gray hat SEO, or White hat SEO and their only goal was to make sure you kept paying. If your SEO firm is using tactics that are against Google's guidelines you may be digging yourself into a hole that will cost you tens of thousands of dollars to dig out of.
If you are used to checking your Google Analytics report for your SEO and seeing the search keywords visitors used to get to your site, you may also have noticed that, all of a sudden, much of your search traffic is reaching your site through keywords listed as (Not Provided). If you’re unlucky, the share of (Not Provided) traffic may be up to 50%!
Signing your first (or most recent) SEO contract can be really exciting. You are pumped because your optimization specialist is going to rock your website, you will see increased visits and conversions, and your business is about to thrive on the web.