The goal of Search Engine Optimization is to improve your web site’s organic listing for a specific set of targeted keywords. Each search engine has a ranking system of algorithms, methods of determining relevancy, and how often it will index pages. Unfortunately this information is not made public but there is what we call "best Practices" to use. These give your webpage a better shot at being recognized by the search engines and have them find it relevant and credible for those keywords or search terms. There are many “best practices” to use and we’ll cover the single most important, content.