Serving Denver, Colorado
Your company’s website is your business online. It is your storefront, your lobby, your checkout counter, and your first impression. Your website may be needed to help people understand the products or services you offer, attract new business, and help current customers continue to interact with your company. It may even be used by your employees. To answer these diverse needs, your website must be properly designed so it is visually appealing, intuitively organized, and functional.
At Neon Rain Interactive, we start with defining your business goals and forming our strategy from there. Having built fully custom websites since 2002, we've seen it all. Our process has been honed over the years in order to continue providing more and more value to our clients.
We don't just build websites, we build websites that achieve goals.
What Does Your Website Need to Do?
Before we begin working on your website, we perform a comprehensive evaluation of everything you want your website to do. We ask:
- What is the purpose of your website? Provide information, generate leads, and interact with employees or customers, or more?
- What are your goals for this new site? We can talk either numbers or general goals, but the more specific you are about your goals, the better was can meet them.
- What do you hope to accomplish by building this website?
- Is there a specific group or demographic of people that you are targeting?
- What kind of information will the target audience be looking for on your site?
- What other campaigns does your website have to interact with, such as: TV, radio, print, or PPC?
- What type of administrative goals do you have? i.e. Content Management System, blogging, lead generation, etc.
- What percent of your visitors come from mobile, desktop, and tablets?
Then we being working on supporting research about your website. Depending on what you need it to do, we may assemble competitive research, keyword matrices for Search Engine Optimization (SEO), and more.
A Beautiful Website Makes a Difference
On your website, beauty is more than skin deep. It must include the navigation, the banners, the calls to action, and even the lines around the tiny disclaimer text at the bottom. When people come to your site, they are giving it a quick evaluation, trying to look for an excuse to reject you and choose one of the dozens of other businesses in the search results. An unattractive website gives them the excuse they’re looking for, and has the power to make all your other efforts—SEO, content, conversion funnels, and the like—completely useless.
An attractive website, on the other hand, draws potential customers in, builds trust, and makes customers more likely to consider your product or service.
A Clear Path to Profit
The next thing your website needs is an intuitive navigation. People need to be able to find the content or information they are looking for. They need to have the ability to see the details of y our products or services, as well as the distinguishing factors that set your business apart, then find the way to contact you by your preferred methods.
What is an intuitive navigation may be different for different segments of your audience, and may vary from your normal to your mobile website. We can put your website together in a way that appeals to your target audience and guides them toward conversion.
Form and Function in Harmony
When you are looking at website designers, it’s important to figure out the true skill level of the designers. Are they just taking borrowed code and hooking it together, or do they have the ability to write or modify code to create the functionality you want for your website?
Our programmers are capable of designing custom website applications and mobile apps for your website that allow it to do more than just provide information: it will allow users to interact with your website in many ways. And it will ensure your website is more robust against downtime and hacking.
Are you looking for a website that can stand up to the diverse needs your business demands? Please contact Neon Rain Interactive today.