Posts Categorized: Digital Marketing

How an Effective Logo Can Boost Your Brand

A logo represents your company’s identity and place in the world. It is the ambassador of your brand and the focal point of your advertising strategy. You want your logo to be instantly recognizable and hopefully provoke thought about your brand and what it means to the individual when they see it. When well designed,…

10 Reasons Why Content Marketing Will Boost Your Business

Benefits of Content Marketing It establishes your credibility. Providing useful content establishes you as a reliable voice, which makes consumers more likely to seek your services. It creates brand recognition. The more valuable content you can put your name on, the more familiar your audience becomes with your brand. It reaches customers who aren’t explicitly…

Everything You Need to Know to Understand Marketing Funnels

In today’s digital age, online businesses rely heavily on marketing funnels to attract new customers, make sales, and develop ongoing relationships with their consumer base. But what is a marketing funnel and what role does it play in your digital marketing strategy? What is a marketing funnel? At its core, a marketing funnel is a…

Five Common Web Design Misses

Common Web Design Mistakes With consumers increasingly turning to the Internet to make purchasing decisions, an effective website design is absolutely crucial. When done well, a website serves as the crux of your digital presence, communicating your brand image and converting customers at high rates. Even minor problems can sully your reputation and prevent customers…

8 Social Media Marketing Do’s and Don’ts

Social media has provided businesses with a unique opportunity to promote their product/service, hone their brand image, and connect with their target market in a manner that has never been possible before. When used wisely, social media marketing not only helps businesses promote themselves, but also connect with their target market and boost their SEO….

5 Tips for Increasing Your Organic Reach on Search

Each year, the internet becomes a busier place as more groups and individuals launch new businesses. What hasn’t changed is that for these new businesses to survive, they need to rank high on Google’s organic search to be seen by users. While there are some paid things you can do to boost your ranking, it’s…

5 Tips for Increasing Audience Engagement

By improving public awareness and visibility, boosting conversion rates, and inspiring sales, your website is one of your most critical marketing tools. As such, your website’s design should draw in customers and inspire user engagement. As professional website designers, we’re providing you with a few tips to develop audience engagement to improve sales. Study Your…