Posts Categorized: Digital Marketing

What to Know About Content Marketing

If you have been working on the web for awhile, then I am sure you are familiar with the phrase “Content is King!”.  Matt Cutts over at Google continually preaches this message because in a perfect world, all webmaster will produce the best most relevant content for its users.  Today we are going to go…

The New Sales Cycle According to Forbes Magazine

Are you selling how people are buying or are you still using archaic methods to attract an audience that isn’t listening?  If you are wondering why you aren’t getting the number of calls or leads you are expecting it may be because you are still selling in a way that isn’t connecting with people. We…

What is Keyword (Not Provided) in Google Analytics?

The SEO business is always changing, and one of the most recent wrinkles is the sudden increase in Keyword Not Provided.  If you are used to checking your Google Analytics report for your SEO and seeing the search keywords visitors used to get to your site, you may also have noticed that all of a sudden, much…

Technical Issues and Your SEO

How Different Technical Website Issues are Impeding Your SEO Success Signing your first (or most recent) SEO contract can be really exciting. You are pumped because your optimization specialist is going to rock your website, you will see increased visits and conversions, and your business is about to thrive on the web. A good SEO…

Make it happen. Closing more leads from your website.

How mad would you be if all that money you are spending right now could bring you more clients, close more deals, and fill more seats? Here’s the deal. Before you start to drive traffic to your website using pay per click, advertising, direct mail, SEO, or anything else, you should really factor in how…

Google Website Optimizer is No More

Recently, Google added a split testing feature to Google Analytics. This is the first step in replacing Google Website Optimizer, which is scheduled to be sunset on August 1, 2012. Google Website Optimizer has been a well-loved and heavily-used tool by everyone, from folks just starting out in conversion rate optimization to old pros. Its closure…