Posts Categorized: Uncategorized

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…

What Happens When Google Releases an Algorithm Update?

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…

Is Your Website Speed Costing You Customers?

Nobody likes a loading bar. As an internet user, you likely feel the same. But as a website owner, what you might not realize is how disastrous slow loading times really are. Failing to optimize your website is a critical mistake that can sink even the smartest SEO and sales strategies. How Slow Loading Time…

Marketing Automation: A Smoother Experience for You & Your Audience

The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…

Why Your Business Needs a Custom-Designed Website

The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…

7 Simple Ways to Improve Your Website’s UI

Having an intuitive user interface (UI) is make or break for an effective business website. Research has consistently found that offering a simple decision path is key to driving conversions⁠—that means that if your website is confusing or overworked, you’re losing out on a huge swathe of potential business. These seven simple rules can help…