Posts Categorized: Uncategorized

How To Pick The Right Website Developer

How to Choose A Web Development Company Choosing a developer for your new or redesigned website is a massive decision. Your website is a cornerstone of your branding, so it’s incredibly important to get it right. When considering who to entrust with this task, there are a few key considerations to keep in mind. 1….

How to Interpret a Basic Google Analytics Report

Google Analytics Basics Understanding who is using your website and when is critical to assessing the success of campaigns, content, and other marketing strategies. Google Analytics offers a robust feature set (for free) to help you collect and interpret this type of data, but its reports aren’t entirely intuitive if you’ve never worked in analytics…

Web Design vs. Web Development: What’s the Difference?

Web Design vs. Web Development: What’s the Difference? As similar as their titles may sound, web designers and web developers have very different roles. Understanding the difference is key to ensuring you hire the proper team to address your needs. Differences Between Design and Development The broadest difference between web designers and web development lies…

10 Reasons Why Content Marketing Will Boost Your Business

Benefits of Content Marketing It establishes your credibility. Providing useful content establishes you as a reliable voice, which makes consumers more likely to seek your services. It creates brand recognition. The more valuable content you can put your name on, the more familiar your audience becomes with your brand. It reaches customers who aren’t explicitly…

Everything You Need to Know to Understand Marketing Funnels

In today’s digital age, online businesses rely heavily on marketing funnels to attract new customers, make sales, and develop ongoing relationships with their consumer base. But what is a marketing funnel and what role does it play in your digital marketing strategy? What is a marketing funnel? At its core, a marketing funnel is a…

8 Social Media Marketing Do’s and Don’ts

Social media has provided businesses with a unique opportunity to promote their product/service, hone their brand image, and connect with their target market in a manner that has never been possible before. When used wisely, social media marketing not only helps businesses promote themselves, but also connect with their target market and boost their SEO….

Does Your Website Need a Redesign?

Benefits of A Website Redesign In a world where nearly 75% of consumers judge a company’s credibility by its website, it’s more important than ever for your web presence to be both attractive and functional. It may be tempting to assume your website is passable, but discerning customers may not judge you so kindly if…