How User Experience Affects Your Bottom Line

Businesses agree that digital marketing is a powerful way to convert prospective customers, and is crucial to keeping past customers interested in new product lines. A digital platform with the potential to influence online users towards a purchase decision requires a strategic plan that takes advantage of rapidly changing technologies and enhances the user experience.

User Experience (UX) – website user experience is the combination of a number of measurable metrics that are known to influence the overall experience of visitors on a website. When websites have meaningful content, ease of navigation, fast loading speeds, and supports the brand in a visually appealing manner, the user experience is enhanced.

Underperforming websites without visual appeal, those that load slowly, or websites that are not easy to navigate can cause a significant decline in your online customer base. But, when a website is specifically designed to increase brand recognition, loads quickly, and facilitates ease of use, the result is an enhanced user experience where consumers can quickly access helpful content and enjoy efficient interactions from landing page to shopping cart.

The User Experience Impacts Revenue

What happens when online customers become frustrated using a business or service website? Statistics show a bad user experience will directly impact revenue by causing a decline in your online consumer base.

  • Time is money and every second counts
    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • Evernote
    for the online shopper. When images take too long to load, 39% of online users will leave the website.
  • Unattractive websites are responsible for 38% of people disengaging from the site. An unpleasant website can discourage users, even when a better product or competitive pricing is offered.
  • Difficulty navigating sites is a common online shopper frustration, as 86% of visitors prefer product/service information to be found on the company’s homepage.
  • Slow loading websites have turned away many customers, especially when 47% of consumers expect a web page to load in 2 seconds or less.

When you understand the challenges that website users face on your website, you can take the necessary steps to improve the user experience. Your e-commerce revenue is directly related to how well your website attracts the consumer and keeps them engaged throughout the customer journey. Consider just a few of the marketing metrics that a good website design will influence:

  • number of visits before purchase
  • number of conversions per click
  • bounce rate or users that navigate away from a site
  • number of page views
  • amount of time on page

Optimizing Websites for Enhanced User Experience

Neon Rain specializes in website development and design that engages customers and makes your website work for you. When you see decreased traffic on your website, we can reverse that trend by redesigning your website with a smarter user interface and revamping the website graphics and brand messaging. Next, we put Google Analytics to work, to precisely determine the strength of your website, and where improvements are still needed.

When a user lands on your website, they don’t want to run into 404s or frozen screens. Website users care about the load speed, ease of navigation, and whether they get beneficial content to help them make a smart decision. Websites that support the user’s online experience will gain the visitor’s trust and increase your brand recognition.
Neon Rain develops e-commerce and service websites that will maximize the user experience and presents information in a visually appealing manner by providing a team of web design experts that understand your goals. Our approach is not a cookie-cutter method, but we implement specific e-commerce strategies to fit your target audience and have successfully improved marketing metrics for your industry sector.

Our front-to-back end website designs can increase revenue with the proper product showcases and product descriptions, an effective shopping cart design, a user-friendly checkout and a variety of payment options, clear contact information, and a site that is also mobile friendly. Contact Neon Rain to start transforming your business or e-commerce website to one that attracts customers and keeps them engaged with an effective user interface.

Comments

  1. mrt keygen 2.60 says

    Thanks for discussing your ideas. I would also like to convey that video games have been ever evolving. Better technology and revolutions have made it simpler to create genuine and enjoyable games. These kinds of entertainment games were not that sensible when the real concept was being experimented with. Just like other styles of technologies, video games as well have had to evolve as a result of many generations. This itself is testimony for the fast continuing development of video games.

  2. broken blade says

    Excellent web site. Plenty of useful information here. I’m sending it to a few buddies ans additionally sharing in delicious. And of course, thank you for your effort!

  3. assaultcube download says

    Another issue is really that video gaming has become one of the all-time greatest forms of excitement for people spanning various ages. Kids enjoy video games, and adults do, too. The particular XBox 360 has become the favorite gaming systems for many who love to have a huge variety of activities available to them, plus who like to experiment with live with some others all over the world. Many thanks for sharing your ideas.

  4. Like says

    Photo Liker, Autoliker, Status Auto Liker, Working Auto Liker, Auto Liker, autoliker, Photo Auto Liker, autolike, Auto Like, Autolike International, Autolike, ZFN Liker, auto liker, Autoliker, Status Liker, auto like, Increase Likes

  5. krunker io aimbot says

    I’m impressed, I have to admit. Genuinely rarely should i encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail about the head. Your idea is outstanding; the problem is an element that insufficient persons are speaking intelligently about. I am delighted we came across this during my look for something with this.

  6. James Forsyth says

    Superb post however , I was wondering if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Bless you!

  7. Bella Glover says

    You can certainly see your skills in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  8. mantenimiento de hornos de ladrillo says

    Son acciones nimias, pero que si no las realizas resultan incómodas en el resultado final, tales como activar el Media Player poner el Nero en español, y lo más importante, asegurarse de que el antivirus AVG tiene la base de datos actualizada y está en funcionamiento. Además de dedicarle todo el tiempo necesario a la reparación y a los consejos de uso, que un reparador conocedor de su profesión puede dar después de tantos a?os de experiencia. Sí es cierto que en el momento de la compra te resultarán un poco más económico los dos aparatos en uno, pero ten en cuenta que es bastante menos eficiente energéticamente hablando.

  9. funcionamiento de vitroceramicas de induccion says

    En lugar de vigilarlos, Paesa los transfirió en varios envíos a cuentas de su propiedad en una sucursal de Bangkok. Te agradezco las preguntas que haces en tu post que, además de reactivarlo, son las que nos hacemos algunos. Los agentes del servicio secreto luxemburgués (SREL) Roger Mandé y André Kemmer se presentaron a Beatriz García Paesa, de 47 años, como hombres de negocios interesados en lavar una importante suma de dinero. La sobrina del exagente de Interior Francisco Paesa, abogada, fiscalista y ojeadora de su tío en los pozos más fétidos de los paraísos fiscales, no picó el anzuelo. Miembros del servicio secreto habían recibido una oferta económica si localizaban el dinero desaparecido.

  10. historia electrodomesticos de una vivienda de la says

    Si, aquí es, no busque más, aquí es donde están los técnicos reparadores de frigorificos, neveras, hornos, vitroceramicas, cocinas, secadoras, lavavajillas, lavadoras Bosch con mayor experiencia y profesionalidad de Berga y comunidad autónoma. Reparar su lavavajilla Bosch en Getafe es fácil siempre que su reparación sea realizada por técnicos certificados.

  11. piezas hierro españa vs iran says

    En Talleres Profer le espera el más moderno centro de mecanizados CNC en Badalona. Fabricamos todo tipo de piezas de metal a medida, piezas metálicas pequeñas grandes, y también trabajamos el mecanizado de prototipos. En conclusión, el uso de estos sistemas genera grandes beneficios, ya que a parte de la reducción de costos y de tiempos de fabricación, mejora la calidad del producto final al incrementar la precisión del mecanizado.

  12. mecanizado tenerife holidays says

    Nuestros profesionales junto a nuestro parque de maquinaria nos permiten ofrecer un servicio especializado de gran calidad, ágil y con garantía. Contamos con una avalada experiencia en reparaciones para el sector energético e industrial, especialmente en equipos para aerogeneradores eólicos y centrales hidráulicas.

  13. calentadores solares says

    Ofrecemos a todos nuestros clientes un servicio técnico cualificado y venta de piezas de recambio para electrodomésticos Asko en la Comunidad de Madrid. Ofrecemos a todos nuestros clientes un servicio técnico cualificado y venta de piezas de recambio para electrodomésticos Scholtès en la Comunidad de Madrid. Los mejores profesionales y empresas de arreglar aire acondicionado en Zaragoza van a recibir un aviso de tu proyecto.

  14. electrodomesticos de baixo consumo de energia says

    Para disfrutar de estas playas, que al fin y al postre son el enorme atrayente de Menorca y lo que la diferencia del resto de islas, es necesario llegar con vehiculo propio. Como complemento a tu viaje asimismo te podemos ofrecer ofertas de vuelos y hoteles economicos para cualquier una parte del mundo y siempre y en toda circunstancia al mejor coste. Siempre y en todo momento consiga un numero de confirmacion Para alquileres aeropuerto , asegurese de entregar al representante de servicio al usuario su numero de vuelo y hora de llegada prevista Esto suele proteger la reserva si el vuelo se retrasa. Dispone de una oficina de Alquiler de vehiculos y numerosos servicios de restauracion.

Leave a Reply

Your email address will not be published.