Leverage Google Search Console to Attract the Best Users

Many businesses’ marketing teams do not make the best use of Google Search Console. This hampers communication between marketing and development, and between front-line and management. Because the console is so rich in information, it provides a unique resource for any sized business.

Overview of Google Search Console

Google Search Console is a tool for business owners, marketing teams, and developers to see how your website looks from Google’s point of view. If you are familiar with the search console via Google Webmaster Tools, Google is rolling out a new search console with more advanced tools and a cleaner look.

If you have never set up a search console for your site, we will walk through setting it up here. If you are more interested in how to use Google Search Console, scroll to the “Search Console Features” heading.

Setting Up Search Console

If your business does not already have Google tools, you will need to set up an admin email address for your search console. You can use a free Gmail account under your business name, or use Google to host your email address for multiple users.

After setting up an email account, you can head over to the Google Search Console to start your account. After logging in, you will need to verify your website.

Verification can be easily done in one of three ways. You can add text to the head of your website. You can upload a static HTML file on your server. Or, if you have added Google Analytics you can use your Google Analytics account to verify your account through Search Console. For more in-depth instructions on verification, see Google’s Help Page.

Once set up and verification are complete, you will need to submit your sitemaps to Google and ask Google to crawl your site (more on those in the features section below). Once these steps are done, data regarding your website and search results will start being measured and recorded by Google in the dashboard.

Search Console Features

Although the search console’s technical features may seem overwhelming to members of your team, there are multiple simple ways you can leverage the console to attract better users. E-commerce, local search, and enterprise solutions all can attract better users by managing your Google Search Console.

Search Performance

This section of the dashboard shows how your website performed in Google results over a period of time.

  • Query – A query is the search term people enter into Google that resulted in showing your website in the SERP (search engine results page).
  • Impressions – This is the number of times that someone actually scrolled on the SERP where your website is listed.
  • Click Through Rates – A click is when someone uses the search results to visit your website. The Click Through Rate (CTR) is how many times someone clicks per impression. So, if your business was seen 100 times for a search term and received 32 clicks, then you have a 32% CTR.

Links/Backlinks

Links are text that directs a browser to a new website when clicked. The links report section is essential for understanding how users are finding your site, why your site is getting the search results it is getting, and how you can improve your content.

Internal links send users from one page on your website to another. Pay attention to internal links, because they impact how Google ranks individual pages within your website. Many times, people’s highest ranked page will become their privacy notice because they didn’t remove it from the index and they link to it on every page.

External links are the links from other websites that point to your business’s website. Important pages are data aggregators (especially for local search), news and academic articles related to your business, guest posts on related blogs for your website, and customers links. These different types of links demonstrate to the users of those sites that you are a trustworthy company and show Google exactly what type of content to return search results for your business.

Coverage – 404/500 Error Resolution

Search engines are designed to be user-friendly, and website users don’t respond well to error pages. On Search Console, under coverage, you will have a report of what pages return errors to Google. These pages need to be fixed either using a 301 redirect or through correcting a technical issue that is causing the error. Regular monitoring of through Search Console will help your team quickly identify when and where costly usability errors are happening.

Coverage – Indexability

This is where you monitor how the Google bot is crawling your site. If you are going to have duplicate content in various parts of your site, you will want to let the bot know by signaling which content is canonical.  If you have pages that you don’t want to show up in Google search results (like the privacy page we mentioned earlier), you need to use the no-index meta tag. This will tell all the search engines not to index that page in their list of searchable pages online. There is also a no-follow tag that you can read more about in the linked post.

This section of Search Console is valuable for technical issues on your website and for understanding how Google sees your sitemap.

Mobile Usability

We have covered the importance of site speed for mobile users in the past. This section of the dashboard shows how your site is performing on Google mobile search results.

As you can see, Google Search Console has useful reports for anyone working on a website. Understanding and responding to these reports help your business attract the right users through relevant search queries and high-quality links.

Reach out to our team of experts at Neon Rain for additional information on how to make your website and other Google tools work for you!

Comments

  1. dego hack says

    I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while.

  2. Richard Hill says

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 positive. Any suggestions or advice would be greatly appreciated. Thanks

  3. Amanda Cameron says

    I used to be suggested this website through my cousin. I’m no longer sure whether this post is written by him as nobody else recognise such specific approximately my trouble. You are wonderful! Thank you!

  4. Ian Wilson says

    I have been surfing on-line greater than 3 hours as of late, yet I by no means found any attention-grabbing article like yours. It’s lovely price sufficient for me. In my opinion, if all webmasters and bloggers made just right content as you did, the internet will be much more helpful than ever before.

  5. David Hemmings says

    Yet another thing I would like to talk about is that in place of trying to match all your online degree programs on days of the week that you conclude work (since the majority of people are fatigued when they return), try to obtain most of your lessons on the week-ends and only 1 or 2 courses for weekdays, even if it means taking some time off your weekend. This is really good because on the weekends, you will be much more rested plus concentrated with school work. Many thanks for the different suggestions I have mastered from your weblog.

  6. Matt Langdon says

    Why YouTube video lessons are shared everywhere? I think one cause is that these are easy to take embed script and paste that code everyplace you would like.

  7. Amelia Stewart says

    Thanks for the strategies you are giving on this weblog. Another thing I’d prefer to say is always that getting hold of some copies of your credit file in order to examine accuracy of each and every detail may be the first measures you have to undertake in credit score improvement. You are looking to freshen your credit file from detrimental details faults that mess up your credit score.

  8. Anthony Cornish says

    It’s really a nice and helpful piece of info. I’m happy that you shared this useful info with us. Please stay us up to date like this. Thanks for sharing.

  9. Dan Sanderson says

    Good day! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.

  10. Andrew Duncan says

    Why YouTube video clips are shared everywhere? I think one motive is that these are trouble-free to obtain embed code and paste that code anywhere you want.

  11. Caroline Gill says

    I do agree with all the ideas you’ve presented in your post. They are really convincing and will certainly work. Still, the posts are too short for novices. Could you please extend them a bit from next time? Thanks for the post.

  12. Ava Walsh says

    I think this is one of the most significant info for me. And i’m glad reading your article. But should remark on few general things, The web site style is ideal, the articles is really nice : D. Good job, cheers

  13. Claire Poole says

    You completed certain good points there. I did a search on the matter and found a good number of people will have the same opinion with your blog.

  14. Joan James says

    Hi there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the problem fixed soon. Cheers

  15. historia de electrodomesticos epec says

    Trabajamos con los mejores distribuidores de repuestos de electrodomésticos para conseguir una alta calidad de la reparación a un precio bajo. Reparacion urgente de lavadoras en Alcorcon, servicio técnico ofrecido por la empresa Abeto Hogar S.L., contamos con un servicio urgente de reparacion de lavadoras, todos sabemos el contratiempo que causa que cualquier electrodoméstico se averíe, pero cuando se trata de la lavadora nos parece que la suciedad ha invadido la vivienda y no hay nada en ese momento mas importante que reparar la lavadora.

  16. Sophie Harris says

    Thanks a bunch for sharing this with all of us you actually realize what you’re speaking approximately! Bookmarked. Please also visit my web site =). We may have a link trade contract between us!

  17. Abigail King says

    Yes you are correct, actually PHP is a open source and its assist we can obtain free from any forum or website as it takes place at this place at this website.

  18. Joe Langdon says

    I think this is among the most significant information for me. And i am glad reading your article. But wanna remark on some general things, The website style is wonderful, the articles is really excellent : D. Good job, cheers

  19. Warren Powell says

    Heya! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no backup. Do you have any solutions to protect against hackers?

  20. Jake Mackenzie says

    If you are concerned to learn SEO techniques then you have to read this post, I am sure you will take much more from this article concerning Search engine optimization.

  21. Jason Ferguson says

    The following time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my option to learn, but I truly thought youd have something interesting to say. All I hear is a bunch of whining about something that you could repair in the event you werent too busy searching for attention.

  22. venta de lavadoras y secadoras says

    Estamos tan convencidos de ofrecer unas tarifas competitivas que, en caso de encontrar un servicio técnico que realice la misma reparación por menos precio, nos comprometemos a devolver la diferencia. Nuestros clientes pueden contactar con nuestro Servicio al Cliente Balay para instalar y poner en funcionamiento su nuevo electrodoméstico Balay. Nuestros Técnicos están plenamente capacitados en todos los procesos y la metodología necesarios para llevar a cabo cualquier reparación necesaria.

  23. Penelope Watson says

    I think other website proprietors should take this site as an model, very clean and wonderful user friendly style and design, as well as the content. You are an expert in this topic!

  24. Evan Rees says

    Wow, good YouTube video concerning how to establish virtual directory, I totally got it. Thanks keep it up.

  25. consumo de electrodomesticos en bombillos encendidos says

    No te pierdas las instalaciones recreativas a tu disposición, que incluyen piscina al aire libre y bicicletas de alquiler. Otros servicios de este aparthotel incluyen conexión a Internet wifi gratis, servicio de niñera (de pago) y sala de juegos electrónicos de mesa. Tendrás servicio de recepción 24 horas, atención multilingüe y ascensor a tu disposición. Internacional de Faro) – 2,2 km / 38,7 mi. Las distancias se calculan en línea recta desde el alojamiento hasta el lugar de interés aeropuerto y no siempre son representativas de la distancia real de distancias se expresan en números redondos. Montajes de aire acondicionado y producción de A.C.S. (Agua Caliente Sanitaria).

  26. mecanizados seville spain says

    Como expertos en diseño y fabricación de piezas, en Industrias Loher disponemos de una oficina técnica con el software CAD-CAM 3D Esprit de 4 ejes con el fin de poder diseñar y fabricar troqueles, moldes, y otras estructuras, adaptándonos en la medida de lo posible a los requerimientos de nuestros clientes.

  27. tubo de acero inoxidable precious lord says

    Este tipo de servicios están muy relacionados con la actividad industrial y la fabricación en diversos sectores, que pueden ir desde el aeronáutico hasta el de la cantería ebanistería, sin detrimento de atender a otro tipo de clientes que necesiten puntualmente de estos servicios, como por ejemplo talleres mecánicos, empresas de forja y reparación de maquinaria, decoración, etc.

  28. Edward Mitchell says

    Hey! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?

  29. Rebecca Kelly says

    Itís amazing to visit this website and reading the views of all mates about this article, while I am also zealous of getting knowledge.

  30. servicios asistencia tecnica oficial de policia says

    Teniendo en cuenta que en estos avisos solo contamos los realizados de la marca Aspes, incluyendo calderas, calentadores u otros tipos de electrodomésticos de esta fantastica marca. Y es que aunque no seamos el servicio técnico oficial de Aspes en Madrid, nos tomamos nuestra profesión con igual seriedad y profesionalidad para ofrecer el servicio igual que el oficial.

  31. historia de electricidad por electro domesticos para colorear says

    Responsabilidad y facil desemvolvimiento en el Servicio Tecnico de electrodomesticos Bosh en Madrid ! Nuestros Tecnicos se capacitan con las ultimas tecnologias en nuevos productos de Electrodomesticos de la marca Bosch. Adicionalmente les respalda años de experiencia en la reparacion de Electrodomesticos el mantenimiento para alargar la vida util de su electrodomesticos Bosch, nuestros tecnicos le aconsejaran como evitar nuevas averias en su electrodomestico Bosch en Madrid. Así podrá disfrutar de un coste mínimo por la reparacion de su frigorificos Bosch.

  32. Owen Fisher says

    Thanks for the tips about credit repair on this excellent web-site. A few things i would offer as advice to people should be to give up the particular mentality that they’ll buy today and pay back later. Like a society we all tend to make this happen for many issues. This includes vacations, furniture, in addition to items we really want to have. However, you have to separate the wants from the needs. When you’re working to raise your credit score you really have to make some trade-offs. For example it is possible to shop online to economize or you can go to second hand shops instead of highly-priced department stores for clothing.

  33. Blake Hardacre says

    Hi, Neat post. There is a problem with your web site in internet explorer, would test this… IE still is the market leader and a good portion of people will miss your excellent writing because of this problem.

Leave a Reply

Your email address will not be published.