What is “traditional marketing?” Traditional marketing can be thought of as an “outbound” strategy for reaching potential leads to develop and maintain clients for a business. This method relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling. Print advertising can include advertising in magazines, newspapers, and trade…
The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…
There are lots of things that you can do to extend the life of your website from the very beginning; allowing it to run fast and reliably while also being safe from malicious attacks. However, there are three forgotten areas that you should be concerned about when developing a new site; security, stability, and performance….
The timeline for designing new websites depend on many things. Obviously, the largest determining factor is how big the site is because the design and planning process can vary depending on the size and complexity of the website. Also, you have to allow for more time if you wish to include pieces like online shopping…
Choosing the right font pairing is important for any type of marketing, but especially when you’re creating a website. Fonts can convey the mood, context and deeper meanings beyond just words on a page. There are certain guidelines to follow when pairing fonts, but not many unbreakable rules. The biggest rule to follow–the fonts being…
Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content….
HyperText Transfer Protocol (HTTP) is what the World Wide Web has been using for over 20 years to transfer the HTML (HyperText Markup Language) used to build web pages back and forth from the web browser on your computer to the server that hosts the web pages that you are viewing. More recently, in an…