How mad would you be if all that money you are spending right now could bring you more clients, close more deals, and fill more seats? Here’s the deal. Before you start to drive traffic to your website using pay per click, advertising, direct mail, SEO, or anything else, you should really factor in how…
Does your small business website effectively generate new business? There are many factors that go into an effectively designed website. While content is an important factor on the web, if your users are relating to your company or can’t find information on your website, you aren’t going to convert users to customers. In order to…
Recently, Google added a split testing feature to Google Analytics. This is the first step in replacing Google Website Optimizer, which is scheduled to be sunset on August 1, 2012. Google Website Optimizer has been a well-loved and heavily-used tool by everyone, from folks just starting out in conversion rate optimization to old pros. Its closure…
How to choose the right development framework for your project. Choosing the right platform to develop your website or web application can mean the difference between creating a flexible application that reduces long term costs or feeling like you are in a jail cell and serving 20 years to life. Alright, that’s an exaggeration but…
When building a custom web application you need to consider the type of database that best suits the data. Here’s a quick guide on the differences between MySQL (Relational) and MongoDB (Non-Relational / NoSQL). It was back in 2004 that Ruby on Rails first came out and popularized web application frameworks. What you might not…
Having an organized, thought out plan when developing new software will certainly help you with successful software development. Developing new software can be a frustrating and tricky process if you aren’t prepared and don’t have a game plan. When you go into it unprepared the chances of finishing the project or having it run smoothly…