That New Website or App May Provide Unexpected Tax Savings

The following guest blog was written by Denver based public accounting firm ACM LLP in partnership with Neon Rain When it comes to developing or redeveloping their website or web app, business owners have a lot of tough decisions to make.  In addition to the minute details of design and functionality, there are many considerations…

Is an SSL Certificate Really Necessary?

Obtaining an SSL certificate does a lot more than add an “s” to the “http” in your URL. Yet despite the growing importance of SSL in the internet world, many business owners still don’t understand or use the technology. Such website owners could benefit from catching up, because websites without SSL certification suffer in search…

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…

What Happens When Google Releases an Algorithm Update?

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…

Is Your Website Speed Costing You Customers?

Nobody likes a loading bar. As an internet user, you likely feel the same. But as a website owner, what you might not realize is how disastrous slow loading times really are. Failing to optimize your website is a critical mistake that can sink even the smartest SEO and sales strategies. How Slow Loading Time…

Marketing Automation: A Smoother Experience for You & Your Audience

The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…