Web Design vs. Web Development: What’s the Difference?

Web Design vs. Web Development: What’s the Difference? As similar as their titles may sound, web designers and web developers have very different roles. Understanding the difference is key to ensuring you hire the proper team to address your needs. Differences Between Design and Development The broadest difference between web designers and web development lies…

10 Reasons Why Content Marketing Will Boost Your Business

Benefits of Content Marketing It establishes your credibility. Providing useful content establishes you as a reliable voice, which makes consumers more likely to seek your services. It creates brand recognition. The more valuable content you can put your name on, the more familiar your audience becomes with your brand. It reaches customers who aren’t explicitly…

Everything You Need to Know to Understand Marketing Funnels

In today’s digital age, online businesses rely heavily on marketing funnels to attract new customers, make sales, and develop ongoing relationships with their consumer base. But what is a marketing funnel and what role does it play in your digital marketing strategy? What is a marketing funnel? At its core, a marketing funnel is a…

Five Common Web Design Misses

Common Web Design Mistakes With consumers increasingly turning to the Internet to make purchasing decisions, an effective website design is absolutely crucial. When done well, a website serves as the crux of your digital presence, communicating your brand image and converting customers at high rates. Even minor problems can sully your reputation and prevent customers…

8 Social Media Marketing Do’s and Don’ts

Social media has provided businesses with a unique opportunity to promote their product/service, hone their brand image, and connect with their target market in a manner that has never been possible before. When used wisely, social media marketing not only helps businesses promote themselves, but also connect with their target market and boost their SEO….

Does Your Website Need a Redesign?

Benefits of A Website Redesign In a world where nearly 75% of consumers judge a company’s credibility by its website, it’s more important than ever for your web presence to be both attractive and functional. It may be tempting to assume your website is passable, but discerning customers may not judge you so kindly if…

3 Best Cost-Effective Technologies for Mobile App Development

It looks like mobile apps are here to stay. People can’t get enough of them, which is why nearly every sports team, food franchise, game, weather program, and even television shows have their very own app. Not only do the apps prove convenient for things like ordering food or checking out the upcoming forecast, but they’re…