How to Choose A Web Development Company Choosing a developer for your new or redesigned website is a massive decision. Your website is a cornerstone of your branding, so it’s incredibly important to get it right. When considering who to entrust with this task, there are a few key considerations to keep in mind. 1….
Google Analytics Basics Understanding who is using your website and when is critical to assessing the success of campaigns, content, and other marketing strategies. Google Analytics offers a robust feature set (for free) to help you collect and interpret this type of data, but its reports aren’t entirely intuitive if you’ve never worked in analytics…
A logo represents your company’s identity and place in the world. It is the ambassador of your brand and the focal point of your advertising strategy. You want your logo to be instantly recognizable and hopefully provoke thought about your brand and what it means to the individual when they see it. When well designed,…
Web Design vs. Web Development: What’s the Difference? As similar as their titles may sound, web designers and web developers have very different roles. Understanding the difference is key to ensuring you hire the proper team to address your needs. Differences Between Design and Development The broadest difference between web designers and web development lies…
Benefits of Content Marketing It establishes your credibility. Providing useful content establishes you as a reliable voice, which makes consumers more likely to seek your services. It creates brand recognition. The more valuable content you can put your name on, the more familiar your audience becomes with your brand. It reaches customers who aren’t explicitly…
In today’s digital age, online businesses rely heavily on marketing funnels to attract new customers, make sales, and develop ongoing relationships with their consumer base. But what is a marketing funnel and what role does it play in your digital marketing strategy? What is a marketing funnel? At its core, a marketing funnel is a…
Common Web Design Mistakes With consumers increasingly turning to the Internet to make purchasing decisions, an effective website design is absolutely crucial. When done well, a website serves as the crux of your digital presence, communicating your brand image and converting customers at high rates. Even minor problems can sully your reputation and prevent customers…