Free Stock Photos For Commercial Use You’ve just finished a great piece for your website. The content is terrific, but what about the visual? Most of us are not equipped to take our own photographic content to meet all our needs. And let’s face it, tacky clipart drawings often aren’t the image we want to…
Content Marketing Strategy Framework Content marketing is one of the most effective ways to attract and engage audiences with your brand. But simply trying content marketing isn’t enough—without a specific, well-defined strategy, your efforts are likely to be unfocused and ineffective. Creating a content marketing roadmap is a simple way to organize your campaign to…
Website Conversion Optimization Much of marketing focuses on getting eyes on your brand and your website. But on its own, web traffic isn’t enough to sustain a business. Far more important than clicks is conversion rate, or the number of visitors who actually go through with a purchase, inquiry, or other desired action. If you’re…
Website Analytics Tools to Measure Website Quality So, you’ve done all the work of building a website or hired a web design company to complete the job and your site looks and works great. However, the work is not done. You can’t just throw it out there to the world and be done. There are all…
How to Choose A Web Development Company Choosing a developer for your new or redesigned website is a massive decision. Your website is a cornerstone of your branding, so it’s incredibly important to get it right. When considering who to entrust with this task, there are a few key considerations to keep in mind. 1….
Google Analytics Basics Understanding who is using your website and when is critical to assessing the success of campaigns, content, and other marketing strategies. Google Analytics offers a robust feature set (for free) to help you collect and interpret this type of data, but its reports aren’t entirely intuitive if you’ve never worked in analytics…
A logo represents your company’s identity and place in the world. It is the ambassador of your brand and the focal point of your advertising strategy. You want your logo to be instantly recognizable and hopefully provoke thought about your brand and what it means to the individual when they see it. When well designed,…