A logo represents your company’s identity and place in the world. It is the ambassador of your brand and the focal point of your advertising strategy. You want your logo to be instantly recognizable and hopefully provoke thought about your brand and what it means to the individual when they see it. When well designed,…
Web Design vs. Web Development: What’s the Difference? As similar as their titles may sound, web designers and web developers have very different roles. Understanding the difference is key to ensuring you hire the proper team to address your needs. Differences Between Design and Development The broadest difference between web designers and web development lies…
Benefits of Content Marketing It establishes your credibility. Providing useful content establishes you as a reliable voice, which makes consumers more likely to seek your services. It creates brand recognition. The more valuable content you can put your name on, the more familiar your audience becomes with your brand. It reaches customers who aren’t explicitly…
In today’s digital age, online businesses rely heavily on marketing funnels to attract new customers, make sales, and develop ongoing relationships with their consumer base. But what is a marketing funnel and what role does it play in your digital marketing strategy? What is a marketing funnel? At its core, a marketing funnel is a…
Common Web Design Mistakes With consumers increasingly turning to the Internet to make purchasing decisions, an effective website design is absolutely crucial. When done well, a website serves as the crux of your digital presence, communicating your brand image and converting customers at high rates. Even minor problems can sully your reputation and prevent customers…
Social media has provided businesses with a unique opportunity to promote their product/service, hone their brand image, and connect with their target market in a manner that has never been possible before. When used wisely, social media marketing not only helps businesses promote themselves, but also connect with their target market and boost their SEO….
Benefits of A Website Redesign In a world where nearly 75% of consumers judge a company’s credibility by its website, it’s more important than ever for your web presence to be both attractive and functional. It may be tempting to assume your website is passable, but discerning customers may not judge you so kindly if…