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Here we will look at how to sync your PPC and SEO efforts to make sure you are getting the most from both campaigns.

You may not know it, but there’s a little rivalry going on in online marketing circles between PPC and SEO. PPC, or Pay-Per-Click, advertising is when you put advertisements on search results and pay whenever someone clicks on those ads. SEO, or Search Engine Optimization, is when you engineer your site to show up for searches for the keywords you want, bringing all kinds of free traffic to your website.

Online marketers are split about which approach is best to bring in business, but a judicious use of both can help your online business grow.

Benefits of PPC

PPC has some very important benefits:

These benefits have to be weighed against the fact that PPC campaigns can be expensive, and they still depend on some well-crafted optimization work to get good results.

Benefits of SEO

SEO, on the other hand, is recommended because of it:

These have to be balanced against the fact that SEO is never certain. There’s no way to guarantee success, only deserve it.

Blending PPC and SEO

The best online marketing strategies use both PPC and SEO to help your business grow. SEO is used for bringing in the bulk of your website traffic and leads, but PPC is used strategically in some situations, such as:

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