Wallaroo Hat Company


Founded in 1999 and headquartered in Boulder, CO, Wallaroo Hat Company began with a mission to make serious sun protection fashionable. Having seen significant growth since inception Wallaroo sells their hats through many resorts, outdoor retailers, boutiques, gardening stores, print catalogs, and their website.


Wallaroo approached Neon Rain to develop an online store that was easy to manage, mobile friendly, fresh feeling, and aligned with their printed catalogs. The website also needed to provide a secure area for approved wholesale partners.

wallaroo home page


Every eCommerce website needs to have base functionality in order for it to meet customer expectations. Additional features can be added on top of those to create a unique customer experience. Below are just a few of our favorites.

  • Check Easy product management
  • Check Real-time product search
  • Check Real-time product color selector
  • Check Mobile responsive layout
  • Check Customer review system
  • Check Social sharing integration


A clean and crisp design keeps the breezy feeling intact. Quickly view available hats, color options, reviews, and pricing from one screen. We also added lazy loading products which makes the site load faster and feel more current.

wallaroo product categories


An online store should be simple to use. Quickly select a product, color, size, and add to cart. The process is painless and fun - just as it was intended.

wallaroo shopping cart


drupal, mysql, bootstrap, git, php, authorize.net, mandrill, solr


We designed the Wallaroo website to be responsive to various device resolutions - laptops, tablets, and phones. This means there is one version of the website that recognizes the resolution of the device it’s being viewed on, and automatically adjusts all of the text, photos, and menus to be optimal for that particular resolution.

wallaroo responsive