Hailing from Colorado, Warbonnet Outdoors is a family-owned business created in a one-car garage in 2008. Their belief that people should be comfortable whether they are relaxing in their backyard in a hammock or off on a month long adventure. Warbonnet hand sews lightweight camping shelters with precision.
Warbonnet was outgrowing their current shopping cart system. They needed a new website with a new eCommerce engine built quickly and without interruption to existing client orders. Each of their products have two-level variations where the product choice is followed by a choice and then depending on that selection another choice was presented. They also needed integration with their shipping and fulfillment platform and complex tax rules setup.
We customized WordPress and WooCommerce to fit their needs. Sometimes off the shelf solutions with some love and creativity from an expert development team can take you further than you imagined.
- WordPress with Woocommerce
- ShipStation integration
- Advanced tax rules and reporting
- Variable shipping pricing
- Multi-level product options
- Client review system
- Hover to zoom product view
- Coupon system
- In cart product recommendations
- Visual product search
- Gift certificate system
- Authorize.net integration for payments
We gave Warbonnet an easy to manage back end that allows them to add new products, setup the various options, change pricing, and categorize their products in a way that makes sense to the consumer.
DYNAMIC SHIPPING CALCULATOR
A dynamic shipping calculator allows Warbonnet to set rules on how to calculate shipping. Is it by weight, units, distance, or flat-rate? All options are available. The system also integrates their website orders to their backend fulfillment system. One smooth process from order to fulfillment.
Consumers expect certain features when purchasing online. They want to be able to see details of the product, customize their products, and leave reviews. Leaving off features that most would consider basic creates a negative perception.
DESIGNED FOR ANY DEVICE
We designed the Warbonnet website to be responsive to various device resolutions. There is one version of the website that recognizes the resolution of the device it’s being viewed on, and automatically adjusts all of the text, photos, and menus to be optimal for that particular resolution. This means our client didn’t have to pay for a separate mobile version of the website to ensure that their site would be effective across multiple devices.