Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible.
What is a Rich Snippet?
Every Google search result displays certain information: a title, a meta description, and a URL. A rich snippet is simply a way to add more to a result listing. Adding a rich snippet is one of the best ways to make your page stand out in an otherwise bland SERP, attracting user attention and increasing the likelihood that they will actually click your result.
What are Rich Snippets Used For?
From Google’s perspective, rich snippets are intended to add valuable information to a search resulting, helping users make a decision whether or not to click. They can also be used to generate voice search results. For a business, they are primarily a method of drawing attention and increasing CTR.
Types of Rich Snippets
There is an incredible array of rich snippet formats, so it’s worthwhile to do some industry-specific research. Some of the more common types of rich snippet include:
• Star ratings, either from an individual reviewer or an average rating
• Product markup, which can include prices, pictures, and descriptions
• Recipes, including ingredients, images, time estimates, and reviews
• Event information like dates, times, and locations
How Do You Create Rich Snippets?
To create a rich snippet, you need to add structured data to your website’s code. Structured data doesn’t show up on a web page, but it uses a specific format that is visible to the search engine. Depending on the search algorithm, this data may or may not be displayed on the SERP, but there’s no way to get a rich snippet without it.
SEO, Snippets, and More at Neon Rain
At Neon Rain, we take great pains to stay up to date on the latest SEO trends. We incorporate best principles like structured data into all of our projects, maximizing our customers’ visibility even as we generate a brand new web presence. To learn more about how we can bring this expertise to your project, give us a call at 303-957-3092.