Over the past weeks, the emergence of COVID-19 has impacted nearly every aspect of daily life for people all across the world. Everyone, from households to local communities to worldwide governments are taking steps unseen before to slow the spread of the virus. The best way to mitigate the harmful impact is to arm the…
As robust as WordPress is, sometimes the base features aren’t enough. Thankfully, WordPress’s extremely active community has produced an extensive library of plugins to easily extend WordPress’s functionality. As seasoned web developers, we’ve come to rely more heavily on some of these plugins than others. Below are some of our favorites. Gravity Forms Activations: 1+ million…
A lot of moving parts go into developing an effective ecommerce website: navigation, product displays, company information, and checkout options all need to be intuitive, attractive, and easy to use if you want to maximize conversions. If your sales aren’t where you want them to be, consider some of the following factors for targeted improvements….
A/B Split Testing is a common practice used to help refine a website for optimal user experience. In A/B testing, each visitor is randomly assigned to see a given variant of a webpage. The goal is to gather statistical data about conversions and engagement on each variant to ultimately determine which version is the most…
UX vs. UI UX and UI overlap in many ways, but it’s important not to confuse them. Both consider a user’s interactions with an application or website, and both are essential to usability, but they begin to diverge when looking at their scopes. What is UI? UI stands for user interface. On the broadest level,…
“Responsive” has been a growing web design buzzword for years now, and for good reason. Responsive design holds the potential to increase both traffic and engagement on your website, allowing you to capitalize on the continuing increases in mobile web traffic. What is Responsive Web Design? A responsive website is simply one that changes on…
A website redesign can seem like a daunting undertaking. While redesigns can vary in scope, they all entail broad changes to your website’s look and feel, often accompanied by content revisions. But you shouldn’t let redesigns intimidate you: a well-considered redesign schedule is key to keeping your website relevant and usable. Why a Redesign? A…