A lot of websites these days are built using content management websites such as WordPress or Drupal. These websites save companies money because semi-technical personnel can upload content and manage some the most frequently modified areas of most websites. You can have a content management system and still utilize a template (pre-built layout) or a custom layout….
When business owners discover their website is not generating the revenue they expected, many will think a new website design with increased visual appeal, easier navigation, and more consumer-friendly content will make the difference. While these types of website redesigns are critical to reducing friction points that can reduce website volume, they really don’t directly…
Businesses agree that digital marketing is a powerful way to convert prospective customers, and is crucial to keeping past customers interested in new product lines. A digital platform with the potential to influence online users towards a purchase decision requires a strategic plan that takes advantage of rapidly changing technologies and enhances the user experience….
To keep your organization running smoothly, communication is key. You know this is the golden rule when it comes to your target audience and loyal customers, but don’t forget that communication within your organization is just as important. Avoiding the unnecessary expense of hiring an outside development firm is critical to your company’s bottom line….
Any internet user understands the time it takes for a page to load after clicking a link or making a request can vary from page to page, but many do not know that there are a variety of factors that affect page load time and overall site speed. Bandwidth, resources on the hosting server, web…
You wouldn’t build a house without considering its foundation. Search engine optimization (SEO) is like a house, but for many websites, it’s a poorly constructed one. In your SEO-house, there are components your guests can see, like content and navigation. Then, there are items that only you as the homeowner can see, such as tags…
What is a Sitemap? Sitemaps are files that provide a comprehensive listing of every webpage hosted on a website, and often additional information about how often the pages are updated and how they relate to the other pages on the site. There are two distinct types of sitemaps: XML, which help search engines and bots…