A lot of moving parts go into developing an effective ecommerce website: navigation, product displays, company information, and checkout options all need to be intuitive, attractive, and easy to use if you want to maximize conversions. If your sales aren't where you want them to be, consider some of the following factors for targeted improvements.
Make it Easy to Find Products
Few things are more frustrating to consumers than being unable to find the products that they came to your website for in the first place. To prevent this, ensure that you have a fast, accurate search function and streamlined navigation. And while it should go without saying, ensure that your products are grouped logically and displaying in the appropriate categories.
Make it Easy to Buy Products
Your customer has a full cart. Great! But that means nothing until they've actually confirmed their order, and it's surprisingly easy to lose people along the way. Make it as easy as possible to checkout to maximize conversions. Remove any extra links, unnecessary ads, or lengthy sign-up forms, and consider integrating with services like PayPal that allow for a faster checkout experience.
Elevate Your Listings
Think creatively about how you present your products. Professional, cohesive images are critical to appear trustworthy, and showing items from multiple angles helps, too. Alongside clear, representative photos, don't skimp on creative descriptions and objective details like measurements or technical specifications. Don't try to sell clothes without a sizing chart, for instance, or pastries without an allergen notice. It's these small details that set your page apart from amateurs.
Sell Your Brand, Too
Many fledgling ecommerce brands tend to adopt a simple theme or even a template for their storefront. Instead, invest in high-quality, customized web design. In doing so, your store will represent your brand and your values, which encourages sales and makes your brand more memorable.
Vary Your Promotional Strategy for Visibility
SEO is, of course, critical to achieving visibility for your ecommerce brand, and it should be a key consideration in every listing, blog post, and about page. But also consider incorporating social media marketing, loyalty programs, email lists, and pay-per-click advertisements to gain traffic from every source possible.
Neon Rain Ecommerce Development Services
At Neon Rain, we've developed attractive, functional, and effective ecommerce websites for clients in a wide range of industries. For more information about how we can revamp your online storefront to drive sales, give us a call at 303-957-3092 and tell us about your goals.