Posts Categorized: Uncategorized

Need to Improve Your Ecommerce Platform?

A lot of moving parts go into developing an effective ecommerce website: navigation, product displays, company information, and checkout options all need to be intuitive, attractive, and easy to use if you want to maximize conversions. If your sales aren’t where you want them to be, consider some of the following factors for targeted improvements….

What are Rich Snippets?

Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible. What is a Rich Snippet? Every…

How to Create Great Content For Your Website

Not all content is created equal, and it’s difficult to overstate the importance of strong, relevant content in this era of clickbait and fluff. A beautifully-engineered website will get you nowhere if you can’t back it up with substantive content that provides value to your visitors. To put it more bluntly, without good content, your…

How to Deduct the Cost of Web Development

Intuitively, it makes sense that you should be able to deduct your business’s web development expenses just as you would other business expenses. After all, website design is often a key investment in your marketing strategy, so why wouldn’t you be able to write it off your taxes? As with many things concerning the IRS,…

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

How Frequently Should You Redesign Your Website?

A website redesign can seem like a daunting undertaking. While redesigns can vary in scope, they all entail broad changes to your website’s look and feel, often accompanied by content revisions. But you shouldn’t let redesigns intimidate you: a well-considered redesign schedule is key to keeping your website relevant and usable. Why a Redesign? A…

That New Website or App May Provide Unexpected Tax Savings

The following guest blog was written by Denver based public accounting firm ACM LLP in partnership with Neon Rain When it comes to developing or redeveloping their website or web app, business owners have a lot of tough decisions to make.  In addition to the minute details of design and functionality, there are many considerations…