Posts Categorized: Uncategorized

How to Deduct the Cost of Web Development

Intuitively, it makes sense that you should be able to deduct your business’s web development expenses just as you would other business expenses. After all, website design is often a key investment in your marketing strategy, so why wouldn’t you be able to write it off your taxes? As with many things concerning the IRS,…

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

How Frequently Should You Redesign Your Website?

A website redesign can seem like a daunting undertaking. While redesigns can vary in scope, they all entail broad changes to your website’s look and feel, often accompanied by content revisions. But you shouldn’t let redesigns intimidate you: a well-considered redesign schedule is key to keeping your website relevant and usable. Why a Redesign? A…

That New Website or App May Provide Unexpected Tax Savings

The following guest blog was written by Denver based public accounting firm ACM LLP in partnership with Neon Rain When it comes to developing or redeveloping their website or web app, business owners have a lot of tough decisions to make.  In addition to the minute details of design and functionality, there are many considerations…

Is an SSL Certificate Really Necessary?

Obtaining an SSL certificate does a lot more than add an “s” to the “http” in your URL. Yet despite the growing importance of SSL in the internet world, many business owners still don’t understand or use the technology. Such website owners could benefit from catching up, because websites without SSL certification suffer in search…

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…

What Happens When Google Releases an Algorithm Update?

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…