Software: Build or Buy?

Every business owner recognizes the need for efficient, cost-effective software solutions to help run the backend of their company. Benefits of finding a perfect fit include gaining total visibility, improved reporting and planning, increased efficiency, data security, improved workflows, standardized business processes, increased quality, and scalability. The harder decision is determining whether to buy existing…

What are Rich Snippets?

Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible. What is a Rich Snippet? Every…

How to Create Great Content For Your Website

Not all content is created equal, and it’s difficult to overstate the importance of strong, relevant content in this era of clickbait and fluff. A beautifully-engineered website will get you nowhere if you can’t back it up with substantive content that provides value to your visitors. To put it more bluntly, without good content, your…

How to Deduct the Cost of Web Development

Intuitively, it makes sense that you should be able to deduct your business’s web development expenses just as you would other business expenses. After all, website design is often a key investment in your marketing strategy, so why wouldn’t you be able to write it off your taxes? As with many things concerning the IRS,…

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

What is Responsive Website Design?

“Responsive” has been a growing web design buzzword for years now, and for good reason. Responsive design holds the potential to increase both traffic and engagement on your website, allowing you to capitalize on the continuing increases in mobile web traffic.   What is Responsive Web Design? A responsive website is simply one that changes on…

How Frequently Should You Redesign Your Website?

A website redesign can seem like a daunting undertaking. While redesigns can vary in scope, they all entail broad changes to your website’s look and feel, often accompanied by content revisions. But you shouldn’t let redesigns intimidate you: a well-considered redesign schedule is key to keeping your website relevant and usable. Why a Redesign? A…