Custom Design vs. Off-the-shelf Template

A lot of websites these days are built using content management websites such as WordPress¬†or¬†Drupal. These websites save companies money because semi-technical personnel can upload content and manage some the most frequently modified areas of most websites. You can have a content management system and still utilize a template (pre-built layout) or a custom layout….

CRO – Conversion Rate Optimization Tips & Tricks

When business owners discover their website is not generating the revenue they expected, many will think a new website design with increased visual appeal, easier navigation, and more consumer-friendly content will make the difference. While these types of website redesigns are critical to reducing friction points that can reduce website volume, they really don’t directly…

Meta Descriptions Can Increase Your Search Engine Ranking

Having a good website is one of the key ingredients necessary to the success of a business. In our increasingly technological society, your business website is the face of your company; it is the portal through which customers are able to access and hopefully purchase your products. A poorly designed website can detract customers from…

Leverage Google Search Console to Attract the Best Users

Many businesses’ marketing teams do not make the best use of Google Search Console. This hampers communication between marketing and development, and between front-line and management. Because the console is so rich in information, it provides a unique resource for any sized business. Overview of Google Search Console Google Search Console is a tool for…

How User Experience Affects Your Bottom Line

Businesses agree that digital marketing is a powerful way to convert prospective customers, and is crucial to keeping past customers interested in new product lines. A digital platform with the potential to influence online users towards a purchase decision requires a strategic plan that takes advantage of rapidly changing technologies and enhances the user experience….

The Importance of Site Speed for Mobile Users

Any internet user understands the time it takes for a page to load after clicking a link or making a request can vary from page to page, but many do not know that there are a variety of factors that affect page load time and overall site speed. Bandwidth, resources on the hosting server, web…