As robust as WordPress is, sometimes the base features aren’t enough. Thankfully, WordPress’s extremely active community has produced an extensive library of plugins to easily extend WordPress’s functionality. As seasoned web developers, we’ve come to rely more heavily on some of these plugins than others. Below are some of our favorites. Gravity Forms Activations: 1+ million…
A lot of moving parts go into developing an effective ecommerce website: navigation, product displays, company information, and checkout options all need to be intuitive, attractive, and easy to use if you want to maximize conversions. If your sales aren’t where you want them to be, consider some of the following factors for targeted improvements….
A/B Split Testing is a common practice used to help refine a website for optimal user experience. In A/B testing, each visitor is randomly assigned to see a given variant of a webpage. The goal is to gather statistical data about conversions and engagement on each variant to ultimately determine which version is the most…
UX vs. UI UX and UI overlap in many ways, but it’s important not to confuse them. Both consider a user’s interactions with an application or website, and both are essential to usability, but they begin to diverge when looking at their scopes. What is UI? UI stands for user interface. On the broadest level,…
Every business owner recognizes the need for efficient, cost-effective software solutions to help run the backend of their company. Benefits of finding a perfect fit include gaining total visibility, improved reporting and planning, increased efficiency, data security, improved workflows, standardized business processes, increased quality, and scalability. The harder decision is determining whether to buy existing…
Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible. What is a Rich Snippet? Every…
Not all content is created equal, and it’s difficult to overstate the importance of strong, relevant content in this era of clickbait and fluff. A beautifully-engineered website will get you nowhere if you can’t back it up with substantive content that provides value to your visitors. To put it more bluntly, without good content, your…