Digital marketing is a powerful tool. There are potentially thousands of customers who are just a few clicks away from finding your business on social media. Facebook and Twitter started out-ruling the playing field, but with the increasing number of networks out there, how do you decide which platforms to focus on? Google+, Pinterest, Instagram,…
What is “traditional marketing?” Traditional marketing can be thought of as an “outbound” strategy for reaching potential leads to develop and maintain clients for a business. This method relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling. Print advertising can include advertising in magazines, newspapers, and trade…
The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…
There are lots of things that you can do to extend the life of your website from the very beginning; allowing it to run fast and reliably while also being safe from malicious attacks. However, there are three forgotten areas that you should be concerned about when developing a new site; security, stability, and performance….
The timeline for designing new websites depend on many things. Obviously, the largest determining factor is how big the site is because the design and planning process can vary depending on the size and complexity of the website. Also, you have to allow for more time if you wish to include pieces like online shopping…
Choosing the right font pairing is important for any type of marketing, but especially when you’re creating a website. Fonts can convey the mood, context and deeper meanings beyond just words on a page. There are certain guidelines to follow when pairing fonts, but not many unbreakable rules. The biggest rule to follow–the fonts being…
Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content….