Traditional Marketing vs. Digital Marketing

What is “traditional marketing?” Traditional marketing can be thought of as an “outbound” strategy for reaching potential leads to develop and maintain clients for a business. This method relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling. Print advertising can include advertising in magazines, newspapers, and trade…

The Importance of Developing Brand Guidelines

The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…

3 Things to Extend the Life of Your Website

There are lots of things that you can do to extend the life of your website from the very beginning; allowing it to run fast and reliably while also being safe from malicious attacks. However, there are three forgotten areas that you should be concerned about when developing a new site; security, stability, and performance….

How Long Does it Take to Design a Website?

The timeline for designing new websites depend on many things. Obviously, the largest determining factor is how big the site is because the design and planning process can vary depending on the size and complexity of the website. Also, you have to allow for more time if you wish to include pieces like online shopping…

A Basic Guide to Web and Design Font Pairing

Choosing the right font pairing is important for any type of marketing, but especially when you’re creating a website. Fonts can convey the mood, context and deeper meanings beyond just words on a page. There are certain guidelines to follow when pairing fonts, but not many unbreakable rules. The biggest rule to follow–the fonts being…

The Top 10 CRO Best Practices

Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content….