Posts Categorized: Digital Marketing

8 Things to Look For in a Web Development Agency

Choosing a web design team can be overwhelming. Your website is one of the most important aspects of your brand identity, so it’s important to choose right. But how can you evaluate the sweeping claims many agencies make? Luckily, there are a few criteria you can use to vet each candidate. 1. They Demonstrate a…

High-Volume vs. High-Intent Driven Keywords

If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier…

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…

What Happens When Google Releases an Algorithm Update?

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…

How to Write a Good Meta Description

Search Engine Optimization (SEO) is making it easier for companies to market themselves. There are a lot of algorithms creating more challenges, though, and then there are many things changing on search engines. But, considering effective SEO strategies that you want to implement for your website should be something that should withstand. You have probably ran…

How to Build a Winning Contact Form

Your website’s design is impeccable, your content is targeted, and prospective customers are ready to take the next step. In many cases, the contact form is the last obstacle standing between you and a fresh conversion. This makes an effective contact form crucial: if it’s overly complicated or seems like an afterthought, you may be…

3 Things to Consider When Creating a Brand Identity

How to Create A Brand Identity A brand goes far deeper than a company name, logo, or color scheme. While these design elements are key parts of an effective branding strategy, your brand itself is more than that: it’s a cohesive story about who your company is and what it stands for. Even subconsciously, consumers…