Posts Categorized: Digital Marketing

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

What is Responsive Website Design?

“Responsive” has been a growing web design buzzword for years now, and for good reason. Responsive design holds the potential to increase both traffic and engagement on your website, allowing you to capitalize on the continuing increases in mobile web traffic.   What is Responsive Web Design? A responsive website is simply one that changes on…

8 Things to Look For in a Web Development Agency

Choosing a web design team can be overwhelming. Your website is one of the most important aspects of your brand identity, so it’s important to choose right. But how can you evaluate the sweeping claims many agencies make? Luckily, there are a few criteria you can use to vet each candidate. 1. They Demonstrate a…

High-Volume vs. High-Intent Driven Keywords

If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier…

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…

What Happens When Google Releases an Algorithm Update?

If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…

How to Write a Good Meta Description

Search Engine Optimization (SEO) is making it easier for companies to market themselves. There are a lot of algorithms creating more challenges, though, and then there are many things changing on search engines. But, considering effective SEO strategies that you want to implement for your website should be something that should withstand. You have probably ran…