Posts Categorized: Digital Marketing

The Importance of Developing Brand Guidelines

The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…

The Top 10 CRO Best Practices

Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content….

Securing Your Site with HTTPS

HyperText Transfer Protocol (HTTP) is what the World Wide Web has been using for over 20 years to transfer the HTML (HyperText Markup Language) used to build web pages back and forth from the web browser on your computer to the server that hosts the web pages that you are viewing. More recently, in an…

How Often Should I Backup My Website?

Backing up your website is just as important as the design and development phases of your project. It would be a tragedy if you put in all that hard work to produce a quality website and then lose it to hackers, a natural disaster or just human error. All of that time and effort spent…

Integrating Strong Calls to Action

Interaction is the key to success when operating online. Without it – a business, product, or idea will not garner much success even if it gains general attention. This is where calls to action come in. A call to action (CTA) is a prompt on your website that encourages a user to take some sort…

How to Use PPC and SEO Together to Grow Your Business

Here we will look at how to sync your PPC and SEO efforts to make sure you are getting the most from both campaigns. You may not know it, but there’s a little rivalry going on in online marketing circles between PPC and SEO. PPC, or Pay-Per-Click, advertising is when you put advertisements on search…