Posts Categorized: Digital Marketing

What are Rich Snippets?

Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible. What is a Rich Snippet? Every…

How to Create Great Content For Your Website

Not all content is created equal, and it’s difficult to overstate the importance of strong, relevant content in this era of clickbait and fluff. A beautifully-engineered website will get you nowhere if you can’t back it up with substantive content that provides value to your visitors. To put it more bluntly, without good content, your…

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

What is Responsive Website Design?

“Responsive” has been a growing web design buzzword for years now, and for good reason. Responsive design holds the potential to increase both traffic and engagement on your website, allowing you to capitalize on the continuing increases in mobile web traffic.   What is Responsive Web Design? A responsive website is simply one that changes on…

8 Things to Look For in a Web Development Agency

Choosing a web design team can be overwhelming. Your website is one of the most important aspects of your brand identity, so it’s important to choose right. But how can you evaluate the sweeping claims many agencies make? Luckily, there are a few criteria you can use to vet each candidate. 1. They Demonstrate a…

High-Volume vs. High-Intent Driven Keywords

If you’ve even dipped your toes into the waters of SEO, you’re likely familiar with the idea of keywords—those little words and phrases that tell search engines what your web content is about. You likely also realize that those keywords, in part, determine how high your page appears in search engine rankings. What’s often murkier…

What You Need to Know About 404 Errors

Pretty much every internet user has come across a 404 error. A 404 page simply indicates that the URL entered doesn’t correspond to an existing asset on the website. In practice, this is typically because the page has been moved or deleted, or the URL has been mistyped. As a business owner, it’s important to…