Posts Categorized: Digital Marketing

CRO – Conversion Rate Optimization Tips & Tricks

When business owners discover their website is not generating the revenue they expected, many will think a new website design with increased visual appeal, easier navigation, and more consumer-friendly content will make the difference. While these types of website redesigns are critical to reducing friction points that can reduce website volume, they really don’t directly…

How User Experience Affects Your Bottom Line

Businesses agree that digital marketing is a powerful way to convert prospective customers, and is crucial to keeping past customers interested in new product lines. A digital platform with the potential to influence online users towards a purchase decision requires a strategic plan that takes advantage of rapidly changing technologies and enhances the user experience….

Google Analytics – Making Your Website Work for You

If you are not using Google Analytics, chances are you are not getting optimum results from your website. Tracking the strength of your website and making adjustments to improve the consumer experience has now been made incredibly accessible and simple, even for those who cringe at the word “data.” What is Google Analytics? Put simply,…

3 of the Top Digital Marketing Opportunities: SEM, SEO, & SM

Top 3 Digital Marketing Opportunities According to a recent study conducted by GE Capital Retail Bank, 81% of people research products online before making a purchase, so if a business wants to survive, an online presence through digital marketing is not just recommended, it is necessary. Digital marketing is the promotion of goods and services…

Why Web Design & SEO Are Better Together

You wouldn’t build a house without considering its foundation. Search engine optimization (SEO) is like a house, but for many websites, it’s a poorly constructed one. In your SEO-house, there are components your guests can see, like content and navigation. Then, there are items that only you as the homeowner can see, such as tags…

Benefits of XML and HTML Sitemaps

What is a Sitemap? Sitemaps are files that provide a comprehensive listing of every webpage hosted on a website, and often additional information about how often the pages are updated and how they relate to the other pages on the site. There are two distinct types of sitemaps: XML, which help search engines and bots…

Overview of Google Algorithms & How They Can Affect Your Site

Google is the undisputed search engine king. The tech giant alters its algorithms to help its users easily find information. After all, Google’s job is to serve the most relevant results to its visitors, not decide how websites are ranked. These rules, also known as Google’s algorithm, decide how to classify websites for relevancy and…