If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…
Search Engine Optimization (SEO) is making it easier for companies to market themselves. There are a lot of algorithms creating more challenges, though, and then there are many things changing on search engines. But, considering effective SEO strategies that you want to implement for your website should be something that should withstand. You have probably ran…
Your website’s design is impeccable, your content is targeted, and prospective customers are ready to take the next step. In many cases, the contact form is the last obstacle standing between you and a fresh conversion. This makes an effective contact form crucial: if it’s overly complicated or seems like an afterthought, you may be…
How to Create A Brand Identity A brand goes far deeper than a company name, logo, or color scheme. While these design elements are key parts of an effective branding strategy, your brand itself is more than that: it’s a cohesive story about who your company is and what it stands for. Even subconsciously, consumers…
Content Marketing Strategy Framework Content marketing is one of the most effective ways to attract and engage audiences with your brand. But simply trying content marketing isn’t enough—without a specific, well-defined strategy, your efforts are likely to be unfocused and ineffective. Creating a content marketing roadmap is a simple way to organize your campaign to…
Website Conversion Optimization Much of marketing focuses on getting eyes on your brand and your website. But on its own, web traffic isn’t enough to sustain a business. Far more important than clicks is conversion rate, or the number of visitors who actually go through with a purchase, inquiry, or other desired action. If you’re…
Website Analytics Tools to Measure Website Quality So, you’ve done all the work of building a website or hired a web design company to complete the job and your site looks and works great. However, the work is not done. You can’t just throw it out there to the world and be done. There are all…