You wouldn’t build a house without considering its foundation. Search engine optimization (SEO) is like a house, but for many websites, it’s a poorly constructed one. In your SEO-house, there are components your guests can see, like content and navigation. Then, there are items that only you as the homeowner can see, such as tags…
What is a Sitemap? Sitemaps are files that provide a comprehensive listing of every webpage hosted on a website, and often additional information about how often the pages are updated and how they relate to the other pages on the site. There are two distinct types of sitemaps: XML, which help search engines and bots…
Google is the undisputed search engine king. The tech giant alters its algorithms to help its users easily find information. After all, Google’s job is to serve the most relevant results to its visitors, not decide how websites are ranked. These rules, also known as Google’s algorithm, decide how to classify websites for relevancy and…
There have been revolutions happening on the web as long as it has existed. One of the most recent changes was the addition of mobile searching. This change didn’t affect sites or searching in the way that many anticipated. It seamlessly replicated similar patterns to desktop searching for users and sites. Now we have the…
Digital marketing is a powerful tool. There are potentially thousands of customers who are just a few clicks away from finding your business on social media. Facebook and Twitter started out-ruling the playing field, but with the increasing number of networks out there, how do you decide which platforms to focus on? Google+, Pinterest, Instagram,…
What is “traditional marketing?” Traditional marketing can be thought of as an “outbound” strategy for reaching potential leads to develop and maintain clients for a business. This method relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling. Print advertising can include advertising in magazines, newspapers, and trade…
The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…