Digital marketing is a powerful tool. There are potentially thousands of customers who are just a few clicks away from finding your business on social media. Facebook and Twitter started out-ruling the playing field, but with the increasing number of networks out there, how do you decide which platforms to focus on? Google+, Pinterest, Instagram,…
What is “traditional marketing?” Traditional marketing can be thought of as an “outbound” strategy for reaching potential leads to develop and maintain clients for a business. This method relies heavily on print advertising, direct mail marketing, broadcast advertising, telephone marketing, cold calling, and referral-based calling. Print advertising can include advertising in magazines, newspapers, and trade…
The most important thing when developing brand guidelines is creating a consistent brand image throughout all your forms of representation. This consistency helps raise your brand recognition throughout your industry, and that breeds a sense of trust with your customers. Trust in turn commands loyalty and will hopefully translate into sales through the spread of…
Unfortunately, too many businesses focus on increasing traffic to their website and ignore how many of those visitors convert into paying customers. Traffic doesn’t cover overhead costs, but customers do. This is a problem faced by many business owners due to the fact that there is no single solution to ensure engagement with your content….
HyperText Transfer Protocol (HTTP) is what the World Wide Web has been using for over 20 years to transfer the HTML (HyperText Markup Language) used to build web pages back and forth from the web browser on your computer to the server that hosts the web pages that you are viewing. More recently, in an…
Backing up your website is just as important as the design and development phases of your project. It would be a tragedy if you put in all that hard work to produce a quality website and then lose it to hackers, a natural disaster or just human error. All of that time and effort spent…
Interaction is the key to success when operating online. Without it – a business, product, or idea will not garner much success even if it gains general attention. This is where calls to action come in. A call to action (CTA) is a prompt on your website that encourages a user to take some sort…