Posts Categorized: Digital Marketing

Our Favorite WordPress Plugins and Why

As robust as WordPress is, sometimes the base features aren’t enough. Thankfully, WordPress’s extremely active community has produced an extensive library of plugins to easily extend WordPress’s functionality. As seasoned web developers, we’ve come to rely more heavily on some of these plugins than others. Below are some of our favorites. Gravity Forms Activations: 1+ million…

What A/B Split Testing Can Do for You

A/B Split Testing is a common practice used to help refine a website for optimal user experience. In A/B testing, each visitor is randomly assigned to see a given variant of a webpage. The goal is to gather statistical data about conversions and engagement on each variant to ultimately determine which version is the most…

UX? UI? What’s the Difference?

UX vs. UI UX and UI overlap in many ways, but it’s important not to confuse them. Both consider a user’s interactions with an application or website, and both are essential to usability, but they begin to diverge when looking at their scopes. What is UI? UI stands for user interface. On the broadest level,…

What are Rich Snippets?

Search engine optimization isn’t only about optimizing ranking. To ensure the best click-through rate (CTR), it’s also important to ensure that the search engine result page (SERP) displays an appealing description of your website. Rich snippets are a great strategy to draw additional traffic once your page is visible. What is a Rich Snippet? Every…

How to Create Great Content For Your Website

Not all content is created equal, and it’s difficult to overstate the importance of strong, relevant content in this era of clickbait and fluff. A beautifully-engineered website will get you nowhere if you can’t back it up with substantive content that provides value to your visitors. To put it more bluntly, without good content, your…

Why Content is King, Even Over Design

Many factors dictate how effective your website is, but none is more important than content. This statement might seem counter-intuitive, especially coming from a website design agency, but it’s the truth: without compelling, relevant, and well-optimized content, nobody will see your website, beautiful though it may be.  Content encompasses all of the informative or entertaining…

What is Responsive Website Design?

“Responsive” has been a growing web design buzzword for years now, and for good reason. Responsive design holds the potential to increase both traffic and engagement on your website, allowing you to capitalize on the continuing increases in mobile web traffic.   What is Responsive Web Design? A responsive website is simply one that changes on…