Posts Categorized: Digital Marketing

Google Analytics – Making Your Website Work for You

If you are not using Google Analytics, chances are you are not getting optimum results from your website. Tracking the strength of your website and making adjustments to improve the consumer experience has now been made incredibly accessible and simple, even for those who cringe at the word “data.” What is Google Analytics? Put simply,…

3 of the Top Digital Marketing Opportunities: SEM, SEO, & SM

Top 3 Digital Marketing Opportunities According to a recent study conducted by GE Capital Retail Bank, 81% of people research products online before making a purchase, so if a business wants to survive, an online presence through digital marketing is not just recommended, it is necessary. Digital marketing is the promotion of goods and services…

Why Web Design & SEO Are Better Together

You wouldn’t build a house without considering its foundation. Search engine optimization (SEO) is like a house, but for many websites, it’s a poorly constructed one. In your SEO-house, there are components your guests can see, like content and navigation. Then, there are items that only you as the homeowner can see, such as tags…

Benefits of XML and HTML Sitemaps

What is a Sitemap? Sitemaps are files that provide a comprehensive listing of every webpage hosted on a website, and often additional information about how often the pages are updated and how they relate to the other pages on the site. There are two distinct types of sitemaps: XML, which help search engines and bots…

Overview of Google Algorithms & How They Can Affect Your Site

Google is the undisputed search engine king. The tech giant alters its algorithms to help its users easily find information. After all, Google’s job is to serve the most relevant results to its visitors, not decide how websites are ranked. These rules, also known as Google’s algorithm, decide how to classify websites for relevancy and…

Website Optimization Strategies for Voice Search

There have been revolutions happening on the web as long as it has existed. One of the most recent changes was the addition of mobile searching. This change didn’t affect sites or searching in the way that many anticipated. It seamlessly replicated similar patterns to desktop searching for users and sites. Now we have the…