Posts Categorized: Digital Marketing

Five Common Web Design Misses

Common Web Design Mistakes With consumers increasingly turning to the Internet to make purchasing decisions, an effective website design is absolutely crucial. When done well, a website serves as the crux of your digital presence, communicating your brand image and converting customers at high rates. Even minor problems can sully your reputation and prevent customers…

8 Social Media Marketing Do’s and Don’ts

Social media has provided businesses with a unique opportunity to promote their product/service, hone their brand image, and connect with their target market in a manner that has never been possible before. When used wisely, social media marketing not only helps businesses promote themselves, but also connect with their target market and boost their SEO….

5 Tips for Increasing Your Organic Reach on Search

Each year, the internet becomes a busier place as more groups and individuals launch new businesses. What hasn’t changed is that for these new businesses to survive, they need to rank high on Google’s organic search to be seen by users. While there are some paid things you can do to boost your ranking, it’s…

5 Tips for Increasing Audience Engagement

By improving public awareness and visibility, boosting conversion rates, and inspiring sales, your website is one of your most critical marketing tools. As such, your website’s design should draw in customers and inspire user engagement. As professional website designers, we’re providing you with a few tips to develop audience engagement to improve sales. Study Your…

Why Your Website Photos Are Just As Important As Your Design

Website photos are an important part of your overall website content, and there are several reasons you should keep imagery at the top of your priority list while building a website. As technology continues to develop and proliferate the global internet, more people worldwide are using imagery to learn, remember and disseminate information. Using Images…

CRO – Conversion Rate Optimization Tips & Tricks

When business owners discover their website is not generating the revenue they expected, many will think a new website design with increased visual appeal, easier navigation, and more consumer-friendly content will make the difference. While these types of website redesigns are critical to reducing friction points that can reduce website volume, they really don’t directly…