Posts Categorized: Digital Marketing

Why Your Website Photos Are Just As Important As Your Design

Website photos are an important part of your overall website content, and there are several reasons you should keep imagery at the top of your priority list while building a website. As technology continues to develop and proliferate the global internet, more people worldwide are using imagery to learn, remember and disseminate information. Using Images…

CRO – Conversion Rate Optimization Tips & Tricks

When business owners discover their website is not generating the revenue they expected, many will think a new website design with increased visual appeal, easier navigation, and more consumer-friendly content will make the difference. While these types of website redesigns are critical to reducing friction points that can reduce website volume, they really don’t directly…

How User Experience Affects Your Bottom Line

Businesses agree that digital marketing is a powerful way to convert prospective customers, and is crucial to keeping past customers interested in new product lines. A digital platform with the potential to influence online users towards a purchase decision requires a strategic plan that takes advantage of rapidly changing technologies and enhances the user experience….

Google Analytics – Making Your Website Work for You

If you are not using Google Analytics, chances are you are not getting optimum results from your website. Tracking the strength of your website and making adjustments to improve the consumer experience has now been made incredibly accessible and simple, even for those who cringe at the word “data.” What is Google Analytics? Put simply,…

3 of the Top Digital Marketing Opportunities: SEM, SEO, & SM

Top 3 Digital Marketing Opportunities According to a recent study conducted by GE Capital Retail Bank, 81% of people research products online before making a purchase, so if a business wants to survive, an online presence through digital marketing is not just recommended, it is necessary. Digital marketing is the promotion of goods and services…

Why Web Design & SEO Are Better Together

You wouldn’t build a house without considering its foundation. Search engine optimization (SEO) is like a house, but for many websites, it’s a poorly constructed one. In your SEO-house, there are components your guests can see, like content and navigation. Then, there are items that only you as the homeowner can see, such as tags…