The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications to selected customers such as those who have interacted with a certain campaign or those who meet certain demographics. Used strategically, marketing automation can create a smoother experience for both your audience and your marketing team.
When you’re first establishing a web presence, it can be tempting to take the pre-built route. Many online players offer snazzy templates and enticing hosting packages designed to lure in first-time website owner, but your website is too important to settle for one of these one-size-fits-all approaches.
Support Your Current and Future Business Goals
Template designers don’t know you or your business objectives. Their goal is to create generic designs that will work just fine for as many companies as possible. A custom designer, on the other hand, works individually with you to understand your vision, shaping your entire website around your values and strategic directions. In this way, every element of your website works in concert to show customers who you are as a unique company. Even sparkly templates pale in comparison to the goal-directed personalization of a custom design.
Grow with Your Custom Web Design
Beginning with a template requires an understanding that you will eventually redesign the website as your company matures. This is the wrong approach for many reasons: not only are you investing in a design with a limited lifespan, but you’re artificially limiting your ability to build a reliable experience for your customers. It’s much better business sense to put your initial investment in a lasting design that can grow with you.
Set Yourself Up for Expansion
Templates and DIY editors are designed to be as simple and usable as possible. While that’s marketed as a positive, the reality is that their streamlined nature actually stunts your ability to expand. Changing your content management system to accommodate new users or incorporating advanced new features become almost impossible, to name just two common limitations. A custom design, on the other hand, can be coded from the beginning to accommodate realistic expansion goals. By consulting an expert, you’ll also build a relationship with someone who can implement new capabilities as they become necessary.
Gain More Conversions and Higher ROI
At the end of the day, your website is a tool that should be making you money. The conversions that pay your bills rely on targeted content and visuals that express your company’s unique value. With a custom design, the entire experience can be fine-tuned to support this goal as it relates to your industry and your audience.
Guarantee Quality Assurance
Troubleshooting glitches in a pre-built website can be a nightmare, especially when your team doesn’t have access to the underlying infrastructure. A custom design prevents this issue entirely: an expert design team can quickly identify and address any issues that arise. And because your website is built for your needs from the ground up, you’re less likely to experience troublesome design flaws in the first place.
Build Your Business with a Custom Neon Rain Design
It’s difficult to overstate the importance of a custom website design for companies looking to optimize their web presence. A custom design immediately makes your business stand out, aligning precisely with your company’s vision and reinforcing branding efforts. Pre-built templates simply can’t compete in terms of flexibility, visibility, or return on investment.
If you’re ready to invest in a proper, custom website, we’re ready to work with you. At Neon Rain Interactive, we draw on our extensive knowledge of web technologies to build modern, responsive sites that work for you. To learn more about our expertise and approach, contact us today.