Benefits of A Website Redesign
In a world where nearly 75% of consumers judge a company’s credibility by its website, it’s more important than ever for your web presence to be both attractive and functional. It may be tempting to assume your website is passable, but discerning customers may not judge you so kindly if you’ve allowed a lapse in this arena.
Reasons to Redesign
There are a lot of indicators that it’s time to consider a website redesign. Here are just a few benefits you can expect when you bring in a team of experts.
Usability is one of the number one metrics consumers use to judge your website. If they can’t find what they need within a few seconds, you’ve likely lost a potential customer. Your website should be easily navigable, well organized, and add legitimate value to your company’s offerings. If it’s not, you’re wasting one of your biggest marketing assets.
Optimize for Mobile Devices
Over half of all web traffic is generated by mobile users. If your website doesn’t load quickly and properly for them, they’re going to go elsewhere. A responsive, modern website is one of the best investments you can make.
Upgrade Your Foundation
As web technologies advance, it can become increasingly difficult to maintain a website created using aging frameworks. A redesign can give you the opportunity to switch to a more agile content management system, for instance. While doing so requires an input of time and money now, it pays dividends when your content is easier to update and more responsive for users.
In general, a website should go through a redesign every 1.5 to 2.5 years, depending on the company and industry they are in. A fresh, new site is needed to ensure the website is convenient and easy for users to navigate. An older website can also decrease your credibility among users.
Adapt to Change
There are times when a company’s message and purpose begin to shift. This is natural, especially as you home in on your true target audience. When this happens, it’s essential that you update your website to maintain consistency in your brand’s messaging. Redesigning your website can also be an appropriate response to changes in design trends either globally or within your industry. An outdated website sends the wrong message and keeping up with evolving tastes (and competitors) helps your company stay relevant.
Revamping your website is not a decision to be taken lightly. Our professionals at Neon Rain can ensure the process goes smoothly and results in a website that meets and exceeds your company’s requirements. Contact us today for more information!