The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…
Having an intuitive user interface (UI) is make or break for an effective business website. Research has consistently found that offering a simple decision path is key to driving conversions—that means that if your website is confusing or overworked, you’re losing out on a huge swathe of potential business. These seven simple rules can help…
How To Create A Website Are you looking to create your own website? Although it can be initially overwhelming, breaking it down into several parts helps alleviate stress and have a better understanding of the overall process. There are 4 essential stages to designing your website: Function, Visuals, Capability, and Content. Function – how you…
Search Engine Optimization (SEO) is making it easier for companies to market themselves. There are a lot of algorithms creating more challenges, though, and then there are many things changing on search engines. But, considering effective SEO strategies that you want to implement for your website should be something that should withstand. You have probably ran…
Your website’s design is impeccable, your content is targeted, and prospective customers are ready to take the next step. In many cases, the contact form is the last obstacle standing between you and a fresh conversion. This makes an effective contact form crucial: if it’s overly complicated or seems like an afterthought, you may be…
Between the lighting, layout, and flashy advertisements, nobody would deny that a store’s design is a key driver of customer behavior. Your e-commerce website’s design is absolutely no different. E-Commerce sites must find ways to convey their brand’s aesthetic, establish trust, and close sales without the benefit of physical displays or salespeople, creating a unique…
How to Create A Brand Identity A brand goes far deeper than a company name, logo, or color scheme. While these design elements are key parts of an effective branding strategy, your brand itself is more than that: it’s a cohesive story about who your company is and what it stands for. Even subconsciously, consumers…