If you’ve spent any time tinkering with SEO on your website, you’ve been working with (or against) Google’s algorithms, whether or not you were aware of it. When we talk about these algorithms, what we really mean is the behind-the-scenes technology that Google uses to rank websites. Updates, which are known to happen thousands of…
Nobody likes a loading bar. As an internet user, you likely feel the same. But as a website owner, what you might not realize is how disastrous slow loading times really are. Failing to optimize your website is a critical mistake that can sink even the smartest SEO and sales strategies. How Slow Loading Time…
The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…
The world wide web is awash with acronyms and abbreviations that are enough to confuse even experienced techies. But as a website owner, you can no longer afford to remain blissfully ignorant of web jargon. To help you learn the ropes, we’ve compiled a glossary of eight key terms you’ll want to learn as you…
The most effective digital marketing campaigns require some degree of personalization. Where mass email blasts can feel spammy and impersonal, targeted marketing campaigns offer relevant information and shows customers that you’re paying attention to them. Marketing automation promises an easier way to accomplish this sort of outreach: The technique automates the process of sending communications…
Having an intuitive user interface (UI) is make or break for an effective business website. Research has consistently found that offering a simple decision path is key to driving conversions—that means that if your website is confusing or overworked, you’re losing out on a huge swathe of potential business. These seven simple rules can help…
How To Create A Website Are you looking to create your own website? Although it can be initially overwhelming, breaking it down into several parts helps alleviate stress and have a better understanding of the overall process. There are 4 essential stages to designing your website: Function, Visuals, Capability, and Content. Function – how you…